You’re having coffee with a prospective client. You’re chatting with them and getting an understanding of what...
Have you ever tried to draw an E on your forehead? Take your finger, pretend it’s a...
Way, way too often, marketing is a waste of money. Marketing done incorrectly and done simply for...
Narrowing your market is a scary prospect. Why? You probably already know who your customers are, and...
Relationships of all types take work. Imagine striking up a new friendship, only to ignore all of...
Have you ever tried copycat marketing? You pick a competitor, either aspirational or adversarial, learn what kind...
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