Are you struggling to achieve Social Media Marketing success? Teetering at the edge of closing the Social Media arm of your marketing mix? Before you throw in the towel, consider a few factors that you may be haphazardly missing, which are restraining you from Social Media zen!
- You’re Being Selfish
No one enjoys talking to a know-it-all who does nothing but constantly talk about themselves. The same rings true on Social Media. If your posting mix consists of selling, shouting why you’re awesome, and selling more, what is your true value? I’ve said it before; I will say it again – Social Media is SOCIAL. Humans log on to Social Media platforms to get information, whether personal or professionally based, and to share their own content and ideas. Used as intended, Social Media is a circle of sharing.
Let’s break it down into real terms. You walk into a bar and sit down. Next to you is a person who talks, without taking a breath, about how amazing they are and all that they have achieved, and then proceeds to hard sell you on why you should buy into their pitch. How would you react? Would you buy in or would you get up and walk away? I would hope that the nearest exit is where you would find yourself.
- You’re Not Being Consistent
For anything in life to be successful, you have to be consistent. You can’t expect results from Social Media if you’re not giving its power a fair shake. If you update your Social Media platforms when you have time or when you think about it, you’re destined to fail. If you punch the gas in your car and 10 feet later slam on your brakes, accelerate again, and then repeat the process, it will take you a long time to cover a mile. It’s more beneficial to be a turtle who saunters on at a consistent but slow place than to be a hare who wheezes out after 5 minutes of sprinting.
Dedicate at least 15 minutes a day to each Social Media platform that you use, which is a whopping 1.04% of your day. If seeing results is important to you, I’m quite sure you can find time to find 1% of your day to dedicate to Social Media.
- You’re Targeting the Wrong Social Media
One of the many reasons why Social Media is awesome? Your barriers to connect are practically nil. Given fair effort, you can connect with virtually any person you wish. Don’t take this opportunity for granted – you have to put in the work. Come up with a clear plan of who you want to connect with, do your research on where you can connect with them, and make the effort to connect.
If you’re keeping a solid presence and still experiencing lackluster results, maybe it’s time to consider whether you’re using the right Social Media platform. What glimmers is not always golden and a buzzworthy Social Media platform is not always right for each and every business. Talk to your customers, partners, and networking community to see what Social Media platforms they use.
- You’re Not Being a Team Player
One of the most effective ways earn trust and create relationships via Social Media is through engagement. Behind every single viable Social Media account, there is a human being and an opportunity to gain trust. Make an effort to answer questions, converse with the Social Media community, retweet or share solid content from other sources, and thank people for sharing your content. Don’t present yourself as a bot that mechanically shares your own content.
Would you be more likely to trust someone who shares content from other sources because it holds value, or would you trust someone who doesn’t acknowledge anything but themselves?
Not everyone understands Social Media. Not everyone acknowledges the power and opportunity that it holds. Before you abandon ship, make sure that you’re giving your business a chance to thrive. It’s much easier to change strategies and tweak practices than it is to tear something down to eventually rebuild.
Concentrate on being a voice of expertise, a source of value, and a team player who engages with the Social Media community.