With social media marketing, anyone can stand out. Absolutely anyone can grab the spotlight for a moment. Andy Warhol famously predicted that we would all have our 15 mins. The question then becomes, can your business survive on 15 minutes of visibility? Mine couldn’t and if you’re reading this post, chances are that your brand would not survive either.
Creating a strong brand takes time, a good strategy, and the ability to take a step back and access how all of your social media marketing tactics are working. If you are struggling to improve your brand visibility, take heart and implement some (or all) of these tips.
Tip #1: Viral or Video Marketing
Viral marketing gives you the ability to reach a large group of people very quickly. Videos commonly go viral. They’re easy to share and they’re easy to consume. It generally takes less than five minutes to watch a video and you can send them to friends from your phone. Written content and photos can become viral, too.
Consider your topic and how you might capitalize on the branding ability of viral content.
- Can you give away a free report that offers significant value to your audience?
- Can you create a compelling video that people will want to watch and share?
Tip #2: Partnerships with Other Visible Brands
Another way you can build your own brand visibility is to partner with other visible brands.
For example, if you have a website about coffee makers, you might pursue a partnership with a coffee manufacturer. Now you can have a direct partnership, an affiliate partnership, or an implied partnership.
A direct partnership is the fastest way to build brand visibility because you’re able to tap into your partner’s audience and build recognition quickly. With an implied partnership you might focus on the keywords “Mr. Coffee coffee makers” and build your search engine ranking for those keywords. You could also become an affiliate and publish advertisements on your site for Mr. Coffee. This comes with a little ‘kickback’ to boot. Multiple streams of income are always a good thing; even if those streams are small.
The two efforts combined may improve your brand visibility among your target audience. You can also become active on the partner’s website by blogging, commenting, and participating in forums.
Tip #3: Content
Content is ultimately the beginning, middle, and end of any brand visibility campaign. Social Media Marketing would truly not exist if there wasn’t a constant stream of content on display for the world to see. Publish more content and increase your visibility. Publish AWESOME content and you’ll increase engagement.
The more engaged your audience, the more they share your content. The more they share the more visibility, positive visibility, you’ll receive!
Don’t have time? Hire it out! There are several companies such as e-lance who can write content for you for a small fee. What you’ll save in time makes it well worth it. Well written content is the ‘face’ of your digital properties. Be sure to put your best face forward.
Tip#4: Know Your Audience
To get this part right, you really do need to know your audience… and by ‘know’ I mean study the metrics pertinent to your medium. Is your product or service very visual? Perhaps Pinterest would be best. Do you have constant updates or like to engage in ongoing discussions about your field? Twitter may be best. If you are B2B, then LinkedIn is a good place for you.
In addition to knowing where to speak to your audience, it is important to know what they are talking about. It is even more important to join in a meaningful way. Answer questions. Pose challenges. Inspire. Delight. Entertain.
In order to do any of these things, we must first truly understand who the audience is and how best to communicate with them. By being a part of the conversation, they’ll have to pay attention. They key is to be so good they can’t ignore you!