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How To Get More Business Using Search Console: Our Best Google Search Console Tips

Search Console is a free tool from Google designed to help you understand how Google views your website. It provides insights into the health and overall performance of your site on Google. 

If you’ve never used Search Console then the description above probably sounds really boring. But don’t worry, it gets more interesting! Search Console is an incredible tool for getting more high quality traffic to your website. And that translates into more sales with less effort.

Google Search Console Tips

In this article we’ll unpack 4 ways you can use Search Console to improve your visibility in Google. And outperform your competitors for high value search terms. And as you already know, the stronger your site performance, the more business flows your way.

1. Page Level Optimization

Search Console can tell you how many organic searches every page on your website received, and how many people clicked through to that page.

This is powerful information! And here’s an easy way to put it to good use.

You know your top pages are already getting lots of love from Google. And when you think about it, it’s a lot easier to boost a page that’s already doing well than it is to boost one that’s way down in the search results. So with just a few minutes of effort you can potentially get your top pages to drive even more traffic to your site.

First, find the keywords that are generating traffic for your high performing page. You can do this by opening the Performance Report and setting the date filter to 3 months. 

In the Performance Report select the Pages tab and click on your top performing page. 

Next, click the Queries tab. You should see what keywords are driving your results for that page. More often than not, your top 1 or 2 keywords make up the bulk of your search clicks. 

Finally, optimize your page around the phrase that is driving the bulk of your results. Since you know what Google thinks your page is a good fit for your keyword, you can slip related phrases into your text. Google can process natural language, so write naturally around your target phrase.

As long as you are careful not to over optimize your content (ie keyword stuff) then you should see significant gains in your search results for your target keyword. Be sure to save a copy of the original text. If you experience a decline in your ranking you can simply revert to your previous copy.

2. Directed Links

Optimizing your best pages around high performing keywords works great. But sometimes your competition is just too strong to beat the easy way. But that doesn’t mean you can’t win.

One of Google’s top ranking signals is backlinks pointing to your website. When someone cites your page as a positive influence on their own work, Google attributes more authority to your content. 

Search Console has already given you two key pieces of information. You know exactly what pages are performing well on your website. And you know what keywords are driving the results for that page.

This is gold!

Use this information to build additional backlinks to these high performing pages. Good backlinks can only drive your search results higher. Link building isn’t always easy, but Search Console improves your chances of getting backlinks to the exact pages you want to promote.

In the left side menu select Links. Then in the upper right side of the report click to Export External Links. Now you have a list of companies that are predisposed to support your brand. Send the list to a b2b data company and they’ll prepare a list of names and emails so you can reach out. Thank them for their previous support and see if they’d be open to a guest post or infographic. Since they’ve supported you in the past there’s a good chance they’ll do so again.

When you create your links use variations of your target keyword as the anchor text. This will further reinforce to Google that your page is the best result for that particular query.

3. Optimize Your Paid Campaigns

It’s worth noting that Search Console can be linked to both Google Ads and Analytics to extend the utility of both platforms.

If you are using Google Ads then you are almost certainly using Google’s Keyword Planner to select keywords you want to bid on. But what if there was a better way?

Keyword Planner shows you popular search terms related to your topic. 
Search Console shows you the ACTUAL phrases people are using to search for your solutions. And that’s SO much better. You can see what phrases potential customers are using. Add those terms to your ‘exact match’ keyword lists. This will reduce your bidding costs, and help you find customers you otherwise would have missed.

4. If It Ain’t Broke… Check Anyway

The easiest way to gain market share from your competitors is to have a website that fully complies with Google’s best practices. After all, the better Google likes what you are doing, the more likely they are to send search traffic your way.

But how do you know what Google actually expects from your website?

Great question! And fortunately it’s one that Google has already answered. In Search Console, on the left side menu you’ll see two important tabs. The first is Experience and the second is Security and Manual Actions

The Security And Manual Actions tab is exactly what it sounds like. You’ll see if Google has identified any issues that prevent them from sharing your pages in the search results. For example, if they think a link on your page leads to a suspicious page they won’t want to risk searchers having access to that link. And your page or whole site could get blocked.

The Experience tab has three sections – Page Experience, Core Web Vitals, and Mobile Usability

The Page Experience and Core Web Vitals reports are available to help you improve your website experience for your visitors. The reports summarize how your pages perform in real world visits. For example, are your pages secure or loading quickly. Overall experience is important because if Google believes your website has a poor user experience they’ll deprecate your search ranking. Note that smaller websites don’t have enough visitors to generate enough data for a report to be created.
The Mobile Usability tab works for all sites. Google will tell you if there are any issues that need to be fixed for mobile users to have a good experience on your site. This tab is SUPER IMPORTANT because Google has moved to a ‘mobile first’ approach. If your site performs well on small devices then you’ll outperform sites that aren’t as well optimized.

Information Is A Revenue Catalyst

Search Console is valuable because it tells you everything you need to know to improve your search traffic.

You’ll receive insights about what Google thinks about your site. For example, any mobile compatibility issues or security problems. And what pages on your website are indexed, and which are being ignored.

Even better, Search Console provides detailed information about how people are interacting with your site. You can export a list of search terms that are driving visitors to your site. And also see what phrases people are looking for in your niche.

All this information is there to help you make better decisions about your website. The better you apply the lessons Search Console has to offer, the more traffic and subsequent sales you’ll enjoy.

Matthew Murray is the director of Sales Higher, a B2B lead generation firm. Sales Higher grinds through the data so you can focus on landing deals.

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Blog How We Can Help SEO Services Small Business Marketing Small Business SEO

Digital.com Announces Best SEO Firms in Charlotte

Digital.com, a leading independent review website for small business online tools, products, and services, has announced the best SEO (Search Engine Optimization) firms in Charlotte. The top companies were selected based on multiple service lines, size of the firm, industry focus, and customer feedback.

Researchers at Digital.com conducted a 40-hour assessment of over 75 companies across the web. To access the complete list of best SEO firms in Charlotte, please visit https://digital.com/seo-firms/charlotte/.

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GoBeyond SEO is a 5-Star PPC & SEO Agency on Clutch

The shift of the customer journey to digital platforms has irreversibly changed the way that firms interact with their clients. Mobile traffic drives most markets, and many companies are resistant to this change, lacking an understanding of how important it really is to have a strong SEO and online strategy. Having positive interactions with clients on their preferred platform not only grants a competitive edge to businesses willing to take the time, but it also demonstrates a level of care that can’t be found with most firms.

Armed with this knowledge, a wealth of experience, and a commitment to our clients, we have set out to establish ourselves as a trusted digital partner. We are always taking steps to improve our work and better serve our clients, and we are excited to share one of those steps with you. We are featured on the B2B ratings and reviews platform, Clutch. Clutch conducts in depth research on firms, considering factors such as marketing presence, social media efforts, and verified client reviews to identify top service providers around the world. We can be found on their directory of SEO companies in Charlotte, keeping company with some of the best B2B service providers in the country.

SEO Companies on Clutch

Our presence on Clutch grants us the opportunity to be evaluated by industry analysts, but it also provides us with an even greater source of feedback. Clutch’s main function is to collect verified client reviews and help firms find the best service providers to fit their needs. The first review we have on our profile has been tremendously helpful for our team to learn more about what we do well and where we can grow. Take a look at a quote from that review:

Charlotte PPC Clutch Review

In addition to our presence on Clutch, we have also been recognized as one of the best social media marketing agencies in 2019 by The Manifest. The Manifest is a resource for small to midsize firms, offering industry insights, how-to guides, and recommendations of top service providers. Our presence and high ratings on both Clutch and The Manifest help cement our reputation as a top digital service provider. Although our reputation has been bolstered by industry praise, we believe in letting our work speak for itself. We have submitted a portfolio of some of our best work to Visual Objects, a space for web designers and digital marketing agencies to showcase their work to prospective clients. Online presence is everything, and we are grateful for the recent opportunities we had to bolster ours.

We are proud of everything that we have achieved, but more than anything we are thankful. Thank you to all of our amazing clients; we could not have done this without you. It has been a pleasure working with you, and we cannot wait to see what else is in store for the GoBeyond SEO team.

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Why SEO for Lawyers Can Make or Break Your Case

As an attorney, you’re well aware that the legal market in the digital age is more competitive than ever before.

You’ve created what you thought was a strong website for your Charlotte-based law firm, but your traffic hasn’t increased — and neither has your client volume.

In this post, we’ll tell you why SEO for lawyers is something that your firm can no longer afford to do without.

We’ll also let you know where you can connect with attorney SEO services that will increase your conversions and give you the kind of results your firm deserves.

Poor SEO Will Cost You in the Rankings

One of the biggest reasons why you need to take legal SEO as seriously as your next client’s case, is because it directly affects where your website will land when it comes to the search engine result pages, or SERPs for short. About 75% of online consumers say they never bother to go past the first page of search engine results.

Even if you’ve worked hard to create a website that’s easy to navigate and informative, if it’s not designed with SEO in mind, all of your hard work will be for nothing. Additionally, SEO for law firms is all about outranking your competitors. You want to be certain that your law firm’s website shows up in the SERPs before your biggest competitor’s site does.

But it’s not just about choosing the right keywords and hacking your way to the top of the first page of Google. Remember that a strong SEO strategy is also influenced by your website’s loading speed and design.

It’s obvious that a user won’t bother to spend much time — less than three seconds, to be exact — on a website that’s slow to load. A potential client also won’t think much of a law firm website that’s full of spammy pop-ups, broken links, and aggressive, unprofessional graphics.

You won’t just lose a client — a poorly-designed website also impacts your site’s dwell time. This is the average length of time that a user stays on your site.

Sites with higher dwell times are recognized by Google and other search engines as providing useful, relevant information. So, they rank higher than those that have lower dwell times.

Remember, it’s not just your law firm’s reputation that’s on the line. It’s also about how SEO affects your site’s overall visibility.

The Right SEO Strategy Puts You in Front of Your Target Market

Another reason why SEO for lawyers directly affects your firm’s success?

Because the right keywords and link strategies can shorten the time it takes for your target market to find you online, and without a proper legal SEO strategy that target market might not be able to find you online.

There are currently more than 1.5 billion websites on the Internet — and that number is increasing every minute. And while all 1.5 billion of them might not be related to the legal industry, a good portion of them will be.

Keywords, or what people type into search engines to help them find what they’re looking for online, are an essential part of SEO for law firms.

First of all, your keywords should include references to the specific type of legal work that you do. For example, if you specialize in divorce law, you might choose a high-ranking keyword like “divorce attorney” or “hiring a divorce lawyer.”

But something is missing from those keywords — your location. Location-based keywords are the bread and butter of legal SEO. They don’t just help you find people who need your services. They ensure that the people who need your legal services and live within your practice area end up on your website.

Including location-based keywords like “Charlotte NC divorce attorney” or “Divorce attorney Myers Park” will get you exactly the kind of traffic you’re looking for.

SEO Establishes You as an Authority in the Legal Industry

As a legal professional, you’ve spent years earning your degrees, creating your network, and establishing a reputation in the courtroom.

Now, you need to make sure that your SEO strategy is working to effectively translate that reputation and work to the digital world. Superior legal SEO helps you to establish yourself as the go-to legal authority within your niche and service area.

It does this by allowing you to join the digital conversion, whether that conversation is taking place on your blog, your YouTube channel, or even on a third-party site.

Remember that an effective SEO strategy isn’t just about what’s on your website.

It also includes your social media profiles, any guest posts that you write for legal websites and online journals, and even third-party review sites where past clients can discuss their experience with you.

In other words, to get attorney SEO done right, you need seamless integration between all of your different online accounts and presences.

Looking for Professional Guidance on SEO for Lawyers?

We hope that this post has helped you to understand why SEO for lawyers is such an important part of your overall marketing strategy.

Remember that SEO doesn’t just help you to outrank your competitors and show up in front of the right people. It also creates a sense of authority and trust between your firm and your target market.

To get an even better understanding of how not just SEO, but our services can help your law firm to grow, check out our case study.

When you’re ready to put the right kind of legal SEO strategy into place for your firm, reach out to us to chat.

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Kristy is an Assistant & Coordinator of Awesome. She has worked extensively in academic administration and brings a varied wealth of knowledge. As a self-starter, she is ready to take on news projects and see them through to completion. Always curious, Kristy is an avid researcher and delights in the challenge of learning new skills.

When Kristy isn’t organizing or researching something, you can find her listening to a true crime podcast, re-watching How I Met Your Mother or The Big Bang Theory and coming up with some crazy shenanigan for her family’s next adventure.

5 INTERESTING FACTS ABOUT KRISTY

  1. Kristy prefers the Harry Potter books over the movies. Her favorite book is The Prisoner of Azkaban and her favorite character is Luna Lovegood. Ravenclaw house. She just started her 8-year-old son on listening to the books.
  2. Kristy has a nail technician license, esthetician license, medical assisting certification, associate degree, and bachelor’s degree. She didn’t get her full cosmetology license because she can barely do her own hair, she shouldn’t be trusted with someone else’s.
  3. She doesn’t know how to gamble but is originally from Las Vegas, Nevada. She moved to Colorado three months before her 21st birthday.
  4. Her high school graduating class consisted of only 20 people.
  5. Kristy loves gift giving. One of her great joys in life is finding the “perfect” gift.
Kristy Elias