Are your marketing goals a bit nebulous? Do you feel like every time you have a marketing win, the rules to the game end up changing?
It could be that you aren’t setting SMART marketing goals. Even if your goals are good, if they aren’t SMART you will never know how you reached them. That’s why we always recommend setting SMART goals at the beginning of a marketing initiative. Then you will not only know if you reached your goals but you will know how to get there again.
Let’s dig deeper into SMART Marketing Goals:
What are SMART Goals?
A SMART Goal is the acronym of a realistic, detailed, and actionable statement that defines your goals and what you’d like to accomplish.
SMART Goals are Specific
The key to kick-starting SMART goal setting is to be clear on what your goals entail. More precisely, what you’d like to see happen due to your Inbound Marketing efforts:
Example: Increase website leads
SMART Goals are Measurable
The second step is to drill down and define how many new customers, website visitors, leads, etc., that you’d like your company receive through your Online Marketing efforts. Avoid answers like ‘more’ because they don’t give you a definitive answer. This is your time to define a solid number or percentage increase of where you want your company to be.
Example: by 25% (from 1,000 to 1,250) per month
SMART Goals are Attainable
Shoot for the moon, you’ll land amongst the stars need not apply here. Of course, you want to set a goal that pushes your company out of its comfort zone and current status, but be mindful to not set a goal that wildly exceeds your past benchmarks and current capabilities. In essence, don’t set yourself up for failure by creating a goal that is improbable to reach.
SMART Goals are Relevant
Make certain that you’re forming a goal that is intertwined with your initiatives and relates to how you’ll achieve your goal. In other words, the core avenues and practices that you’ll use to accomplish your goal.
Example: via Inbound Marketing, specifically Social Media Marketing and Blogging.
SMART Goals are Timely
Set a date of when you’d like to achieve your goal. Tossing out that you’d like to reach your goal by the end of the year doesn’t create a sense of urgency or truly make your goal seem real.
Example: by December 3rd, 2014
What a SMART Goal Looks Like
After bringing the pieces together, we’ve created our SMART Goal:
To increase website leads by 25% (from 1,000 to 1,250) per month via Inbound Marketing, specifically Social Media Marketing and Blogging by December 3rd, 2014.
Would you rather incorporate a SMART Goal for your company direction? Or would you rather stick with a ‘traditional’ goal, such as the following:
To increase my website visitors and get more customers.
So why are SMART Goals so much more crucial as it relates to Inbound Marketing specifically?
SMART Goals and Inbound Marketing
Though still a relatively new term in the online marketing world, the concept of Inbound Marketing is gaining impressive traction and producing stunning results. Why? Because Inbound Marketing is the first methodology that leads your website visitors through a content marketing stream and helps qualified leads through the entire buying process by providing informative, enlightening, and valuable information.
With being such a direct and strategic marketing methodology, give your company the advantage of creating goals that are definitive and clear for the benefits of your company and your employees.
Inbound Marketing is challenging and requires constant tweaks and analysis. If you’ve overshot your goals, don’t let this practice go down the drain – Stay committed and stay consistent. The rewards of SMART Goal Setting practices and Inbound Marketing methodology are worth the attention and effort!