Are you underwhelmed with the amount of leads being brought in with your current law firm marketing strategy?
Did you know that 96% of people looking for legal advice use a search engine, and over 70% of clients hire the first attorney they contact?
Getting found and contacted through search engines, needs to be a critical component of not just your online marketing, but part of your overall marketing strategy.
A few years ago we had a client who contacted us after being fed up with the law firm marketing company she was using. Essentially they were holding her website hostage and she didn’t know what to do. If she stopped paying ridiculous monthly fees, even though she was not getting the leads she deserved, her website would be taken down.
We were shocked when we found out that she wasn’t exaggerating. We quickly built her a new website that she owned and has access to 24/7. The website has best-in-class website hosting, was optimized for organic SEO with its own unique content, and once we started her marketing plan, we vowed not to work with any of competitors; something you don’t get when you work with the other guys.
And that’s when a light bulb went off...The Predicable Leads System, that we’ve been implementing successfully for dozens of other clients, was the perfect solution for attorney marketing.
How can you expect to get quality leads when the internet marketing company you’re working with is also working with your competitors? In order to keep everyone happy they have to dole out the leads to all their clients, and that’s not right. Would you ever try both sides of a case? Of course not! But why is ok for your marketing company?
Before we jump into the Predictable lead system lets take a look at what’s wrong with traditional legal marketing.
Traditional Legal Marketing
Long term contracts
Instead of actually getting results traditional legal marketing firms just want to lock you into a long-term contract. Once they have you signed up for a year, or sometimes as long as 5 years, they know there’s nothing you can do. As a lawyer you also know that you’d be in breach of contract. So there they go….simply collecting your money for the next few years, while delivering sub-par results.
Website Held Hostage
Like we mentioned before, holding your website hostage is another shady tactic used by traditional legal marketing firms. Cancel service and your website gets taken down…and there’s nothing you can do about it. And once again, instead of actually doing quality work, they can sit back and relax knowing that your website is their sole negotiating tactic in lieu of results.
Delayed Website Maintenance
Another favorite tactic of traditional legal marketing firms is taking forever to make even the smallest changes to a website. When you ask for a minor change there is absolutely no reason why it should take days, and sometimes even weeks or months. I can’t really explain why they do this; perhaps they think that the longer you wait, the busier they’ll seem to be. “Well that took forever, they must be working real hard on my lead generation”.
Working with Your Competitors
Last, but certainly not least, is working with your competitors. Quite frankly they should be ashamed of themselves. They know that there’s absolutely no way they can get you quality results while working with your competitors. How could this even be possible? It’s not possible and they know it…they just don’t care.
Law Firm Marketing with GoBeyond SEO & the Predictable Leads System
I could list a counterpoint to all of the things that traditional legal marketing companies do wrong, but we already know what those would be.
Instead, I’ll sum up the Predictable Leads System in three words…Freedom, Flexibility & Service.
We’ll never lock you into long-term contracts, nickel and dime you or use your website as leverage.
Law Firm Marketing with the Predictable Leads System provides results.
We want to keep your business because you are overly satisfied with the results, not because of some lengthy contract and threats. That’s no way to do business.
We offer a better way for busy attorneys to get clients and cases. When we build you a website you own it, we’d never take it down and we’d never just send some files on a disk. What good is that? You’re an attorney, not a web developer.
What You Get With Our Legal Marketing System
- Web & Landing Page Design
- Search Engine Optimization
- Exclusivity – we will not work with your competitors
- Managed Advertising Campaigns
- Fast, Friendly & Responsive Customer Service
- Safe & Secure Website Hosting
- Easy Contracts- built to continually earn your business
- Unique Content
- Conversion Tracking
Something else you’ll get with our law firm marketing, that you’d never get with a traditional legal marketing company is…..GUARANTEED RESULTS! If you choose the full-service digital marketing package, aka the Predictable Leads System, we’ll guarantee to double your leads in 90 days or we’ll pay you $2500.*
Has your current legal marketing company ever guaranteed that? Of course not. They’d rather build a cookie-cutter campaign and get results that are “just enough”. With GoBeyond SEO “just enough” is never enough.
But what’s the catch?
There’s always a catch right? Well, since we won’t work with your competitors, the Predictable Leads System fills up on a first-come, first-served basis. We can’t in good conscience work with 2 lawyers who provide the same services in the same city.
Stop wasting your time with companies that work with your competitors and see if we have availability in your area.
If you’d like to act fast you can also schedule a strategy session with us right here.
For your practice to thrive you need consistent lead flow. At GoBeyond SEO, that’s exactly what we deliver. We build you a website you’re proud to own and our comprehensive marketing campaigns deliver high quality leads that turn into high value cases. You simply can’t get that when you work with companies that “try both sides of a case”.
*Baseline leads need to be agreed upon before campaigns begin. Guarantee is 90 days from campaign launch date, not signing date. Leads are defined as first time phone calls and website form submissions.