Law Firm Marketing That Delivers Leads and Clients

Stop struggling with your law firm digital marketing. You deserve an ethical law firm marketing agency that won’t work with competitor firms and puts YOUR interests first.

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You Deserve a Law Firm Marketing Agency That Won’t Work With Your Competition

GoBeyond’s Law Firm Marketing Services Come With An Exclusivity Guarantee

We believe that a law firm marketing agency should focus on getting leads for only one law firm per market. How can a marketing agency prioritize your law firm when they also work for your competition?

That’s why we offer market exclusivity to law firms. We work with only one law firm in each market.

GoBeyond SEO has earned 5-Star ratings from multiple platforms, making us one of the best law firm marketing agencies in the country.

Your law firm’s marketing is our top priority.

"If you want the best ROI for your website and SEO needs, then this is the company for you. They are responsive and easy to work with. They know my business personally and understand our needs. I highly recommend GoBeyond SEO!"

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Haley Harden Harden Law

GoBeyond has been good for my business. They are knowledgeable, responsive, and affordable. I'm very pleased with my decision to partner with them to grow my law firm.

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Andrew Homan Homan Legal

With GoBeyond managing my website and internet marketing, I don’t have to worry about a thing. They are proactive, communicate well and keep my phone ringing.

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Lindsay Easterling Easterling Law

    Let’s Discuss Your Law Firm’s Exclusive Digital Marketing Plan

    Our Benefits

    Law Firm Marketing That Works

    Law Firm Marketing That Works

    Since 2007, our team has consistently delivered effective digital marketing services that generate real leads for law firms across the country. 

    Results Driven Law Firm Marketing

    Results Driven Law Firm Marketing

    We want to earn your business everyday. You should be able to move on easily from a law firm marketing agency that doesn’t get you the results you want. We have short-term contracts and hassle-free exits if you’re not happy with us.

    law firm marketing short term contracts

    Short Term Contracts

    You should never feel trapped by your marketing agency. All of our law firm marketing engagements are one short term or month to month contracts. If we don’t deliver results, you should be able to move on easily.

    law firm marketing exclusive markets

    Exclusive Market Areas

    How can a marketing agency put your needs first if they also work for your competition? We’ll give you total market exclusivity. We won’t work for another law firm in your area if they deliver the same practice areas. And if it seems like a conflict can arise, we’ll always ask your permission.

    Top SEO Rankings

    Top SEO Rankings

    Does your current marketing agency show you Google rankings by the page so #2 looks like a big win? Don’t work with agencies like that. We’ll show you lots of #1 rankings and it will truly mean the top spot in Google, not just the first page.

    Excellent Legal Copywriting Skills

    Excellent Legal Copywriting Skills

    Law firms must present themselves intelligently and within state mandated advertising guidelines. Our legal copywriters have been writing for law firms for over 12 years. We produce excellent, intelligent and SEO optimized legal copy.

    Get the Best law Firm Marketing in 3 Simple Steps

    Book a Marketing Strategy Session Here

    Let’s discuss how you can get more than your fair share of your market

    Execute our Law Firm Predictable Lead System

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    Law Firm Marketing Strategies & Tactics

    Marketing your legal services is one of the most important—and effective—ways for a law firm to grow.
    It’s important to understand the basics of law firm marketing before beginning a campaign. Here is a list of important marketing terms you need to know.

    By no means is this list exhaustive. There are many other marketing terms you should familiarize yourself with if you’re just starting out as a lawyer but, for now, these will get you started.

    Marketing Qualified Lead

    A marketing lead is a potential client that you’ve added to your database and are actively pursuing. After a person takes an action that shows interest in speaking to you, they become a marketing lead. For example, they might fill out a “Contact Us” form on your website or leave their contact information when making inquiries by phone.

    Conversion Rate

    A website’s conversion rate—also called the “conversion funnel” or your website’s “funnel flow”—refers to the percentage of people who visit a certain page and eventually become paying clients. The overall process can be broken down into different stages, such as: how well your website converts visitors into leads and how well your intake converts leads into sales.

    Landing Page

    A landing page is a web page that has been created for the purpose of getting visitors to take a specific action, such as filling out a form or making a phone call.

    Search Engine Optimization (SEO)

    Search engine optimization or SEO refers to the practices involved in making a website more visible for relevant search terms by getting the website top rankings in Google and other search engines.

    Keywords are words or phrases that describe what your website is about. For example, if you’re an divorce attorney in Charlotte, North Carolina, “Divorce Attorney Charlotte NC” would make for a great keyword phrase because it targets people searching for your help in the city of Charlotte.

    In other words, these are the terms that people type into Google and other search engines to find what they’re looking for. You want your website to show up when they
    search for services you offer.

    Search engines, such as Google or Bing, determine the relevancy of a webpage by checking to see if its content includes keywords (related words and phrases) that are relevant to users’ searches for information on that topic.

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    Return on Investment (ROI)

    Return on investment is a metric used to gauge the efficiency of an operation or campaign. It can be applied in many business areas, but is especially useful when assessing marketing efforts.

    To grow your law firm and keep it profitable, you need to evaluate the return on investment (ROI) of all your marketing initiatives.

    Pay Per Click (PPC)

    In pay-per-click (PPC) advertising, advertisers pay a set amount for each time someone clicks on their ad. PPC is a great strategy for advertisers who are new to online advertising or don’t have a large budget. It’s also useful for testing different types of ads, landing pages and offers.

    To learn more about how to get clients using Google PPC advertising and a smart client acquisition strategy, book your custom strategy session here.

    Conversion Rate Optimization (CRO)

    Conversion Rate Optimization is the practice of making sure your campaigns are turning prospects into clients at every stage of the funnel. You should optimize conversion rates from ad impressions to ad clicks, from ad clicks to contacts and from prospect contacts to clients.

    Your law firm website should be designed with certain elements like boldly displaying your phone number, easy to fill out contact forms and chat bots so that visitors to your site will find it easy to contact you. Once they contact you, you should also track how many of these contacts turn into clients. That is your “close rate.”

    The best law firm websites combine SEO, PPC and CRO to make sure that lots of visitors are coming to the website and turning into clients.

    11 Steps to the Best Law Firm Marketing (or Lawyer Marketing Made Easy)

    There are many ways to develop and execute a marketing plan that works for both large and small law firms. Here are the steps you can take to reach your goal: whether it’s building a sustainable solo practice or rapidly growing your firm.

    These 11 steps will focus on best practices for law firm digital and internet marketing.

    Create a Marketing Budget

    A well-executed marketing budget is a key component of any law firm business plan. To figure out how much you’ll need to invest in your law firm marketing plan, first identify your goals and then determine the amount of revenue needed for those goals—this will give you an idea of what size advertising budget might be appropriate for your practice area.

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    Then, you’ll need to look at how many cases per year your firm has handled and then extrapolate that number over a three-to five-year period. This will give you an idea of the average case volume for your practice area, from which various other figures—including revenue projections—can be derived.

    Consider how long your firm has been in business, whether you have recently launched it or if the practice is well-established. Also note the competitiveness of your market niche—is there fierce competition from other firms?

    For example, if you’re a business attorney trying to build a client base in a competitive city like New York, you might want to take any opportunity available—even those that are not necessarily ideal.

    When developing your marketing budget, be sure to include costs associated with law firm marketing technology.

    Examples of law firm technology include content marketing solutions, like HubSpot, as well as individual apps for email and social media scheduling.

    Budgeting is one of the most common ways to manage your firm’s marketing expenses. However, it’s important that you don’t exceed this budget—otherwise, your marketing efforts won’t have any effect on increasing business and growth.

    Build an SEO and CRO Optimized Law Firm Website

    In the digital age, your website is often a potential client’s first impression of you and your firm. It’s important that it gives clients an accurate sense of who you are and what legal services to provide them.

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    Clients are busy people, so make your website easy for them to understand. Start with high-quality photographs and a great logo; then clearly state the services you provide as well as any practice areas that apply to your firm. Highlight any awards or recognitions you have received — along with other important experiences — and make sure that clients can easily find their way back to contact information after exploring your site


    If you are considering building a website for your law firm, we recommend reviewing our checklist. It will guide you through the process of creating an attractive, high-quality site that drives leads and increases revenue


    If you’re planning to create or redesign your website, read our post on 11 questions you should ask when hiring a law firm web designer. These tips will give you the knowledge needed before signing any contracts.

    Optimize Your Website for Search Engines and Conversion Rate

    If you create a law firm website but don’t do anything to market it, will potential clients ever be aware of your services? And even if they are aware and visit your website, will they reach out to you?

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    To get the most out of your law firm website, you need to ensure your site follows SEO and CRO best practices. High-quality content that is optimized for search engines is the foundation of a strong website, but conversion optimized design also plays a critical role. That’s why it’s crucial to have both when trying to get noticed on Google and other search engines.

    You will also want to incorporate long-tail keywords in your content. For example, instead of using just “lawyer,” include the name of your city and even some practice areas. For example, a good long tail keyword for your law firm may be “divorce lawyer in charlotte nc.”

    Using long-tail keywords will help your website rank higher and be found by more potential clients.

    If you want to attract potential clients in a certain area, be sure to set up a Google Business listing. Give your business the best chance of being found by providing an accurate description of what you do and how people can reach/find you.

    Once they do find you, your website should be designed to convert them from prospects into clients.

    Use Call Tracking Phone Numbers

    Many call tracking softwares have launched in the last 5-10 years, making it very easy to track where the phone calls to your law firm are coming from. This information is extremely valuable because you will be able to see which of your marketing and advertising efforts are delivering the best results. You can calculate the ROI on your Google Ads, social media and even print advertising when you use call tracking phone numbers.

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    One call tracking software, Call Rail, gives you the option to create tracking numbers that are forwarded to your law firm’s phone, for use offline or on the internet. Digital tracking numbers can also be pooled so that you can get even more data. You’ll be able to see exactly how a prospect came to your website. Was is searching a keyword in Google or Bing, was it through a Google ad, your social media, etc.

    Knowing where your phone calls are coming from is an invaluable resource in law firm marketing. Your marketing plan isn’t complete without it.

    Claim and Register Free Online Profiles

    Your law firm website is one place potential clients can find you, but it isn’t the only place they might find your business listed. We’ve already mentioned Google Business Profiles, and these are the 800 pound gorilla of free online listings. But there are many others, from review sites like Yelp to your local state bar listing—your brand has a chance of being found in all these places for free!

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    And all of these free links will also help your search engine optimization (SEO). Here are 5 free online listings every law firm website should be included in:

    There are also services like Yext that will automatically create listings for you in the 1000’s of free listing directories on the internet. These are great ways to get more exposure for your law firm and help the SEO for your website at the same time.

    Establish Your Law FIrm on Social Media

    In the digital age, social media is an important way to reach potential clients. There are many social media networks to choose from, and it’s important that you determine which ones best suit your practice area. With some thoughtful investment in advertising on these platforms, you can significantly impact the growth of your law firm.

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    Here are some tips on how to use social media in your law firm marketing.

    • Turn to Twitter for insight, advice and opinions from legal leaders.
    • Optimize your LinkedIn profile and law firm LinkedIn page for professional networking. Share links and latest posts from your
      law firm, treat it as an extension of the website
    • Create a Facebook advertising campaign to position yourself as an authority in your space and attract new clients. Learn about the process of getting new clients by reading this guide on how lawyers get clients.

    Finally, make sure that your digital marketing efforts comply with ethical and legal requirements. For example, you should not call yourself a specialist or an expert unless you have been formally certified as such—and don’t create inappropriate lawyer-client relationships.

    Publish Content on the Internet (your website, other websites and social media)

    As an attorney you write a lot. Having a skill for the written word is a major advantage in digital marketing, so put those skills to use by blogging about legal topics. This will help expand your reach and build your brand as an expert in your field.

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    You can use content to demonstrate your expertise in a given area. If you provide helpful answers to general questions potential clients might have—and show them that you’re not just blowing smoke when you say that they should hire your company—you will build trust with them

    Demonstrating expertise in a particular area makes it more likely that an client will eventually hire you.

    When you decide to start a blog, make sure that you choose topics for which there will always be demand.

    Create content that is focused on a single topic, publish regularly and make sure the information you provide helps people without offering legal advice.

    Understand Your Law Firm’s Audience

    Knowing your audience will help you create content that is more likely to be welcomed by your prospective clients. Create content that speaks to their problems and demonstrate how you can help them.

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    For example, if you’re a divorce attorney, you can write about the divorce laws in your state and share strategies on best practices. You can also consider the average age of your clients to determine which social media platforms to promote your content on. While a family lawyer may see good results from Facebook, a labor lawyer may not. Know your audience and go to the places where they are congregating.

    Law Firm Review and Reputation Management

    You’ll need to manage your online reputation by managing and responding to online client reviews. A survey of consumers’ legal-buying behaviors in 2021 found that 82% looked for client reviews and 81% looked for referrals when seeking legal counsel.

     

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    A few bad reviews are no big deal, especially if you have properly responded to them. But if you consistently receive negative feedback from customers it will hurt your business.

    Make asking for an online review at the close of every case part of your process, especially if a client is extremely satisfied. Double check with your state bar association to ensure that this approach complies with their advertising rules.

    When you encounter a negative review, don’t ignore it. Follow best practices for online reputation management when responding to your client’s feedback directly.

    Networking for your Law Firm

    If you’re going to spend time networking with other legal professionals, make sure that you are not just exchanging pleasantries. Create a conversation strategy for how and where you will be spending your energy so as to ensure maximum effectiveness.

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    When networking with other attorneys look for opportunities to develop strategic alliances. If you focus on family and divorce, maybe you can partner with a bancruptcy attorney to send each other referrals.

    When you network with potential prospects and clients, be very clear about who and how you can help. Maybe run some workshops on your main service area. Make it easy for people to hire and refer you.

    Measure the Performance of all Your Law Firm Marketing

    Whether you decide to market your firm with print ads, direct mail campaigns, radio and TV, SEO, Google Ads, social media marketing—or a combination of all these methods—it is important to measure the return on investment that each campaign generates.

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    The key to a successful marketing strategy is knowing which methods don’t perform well and cutting them out of your plan.

    To find out whether the new website is bringing in more clients or the Google Ads send great leads or the radio ad has. your phones ringing off the hook – you must examine your numbers. Always be looking at the ROI.

    The best way to track the effectiveness of your law firm’s digital marketing efforts is by using Google Analytics and call tracking. The free version of Google Analytics—a tool that helps website owners get a bird’s eye view into traffic on their sites—is perfect for most small firms.

    You’ll be able to see how people find your website, how long they stay on your webpages and even if they return to your site more than once. When you combine Google Analytics with Call Tracking you can also see which pages and website traffic sources deliver the most calls to your law firm.

    Remember to close the loop by taking the effort to see which digital marketing tactics and methods lead to closed clients, not just prospects. Your radio ad may produce a lot of calls but those calls might not turn into clients. Take the extra step to track your marketing efforts to new clients so you’ll always know which marketing strategies and tactics are working best for your law firm.

    FREQUENTLY ASKED QUESTIONS (FAQ)

    What does a law firm marketing agency do?

    Law firm marketing agencies help firms develop digital marketing strategies aimed at boosting traffic and conversions across online channels. Legal teams can watch their client list grow thanks to well-executed digital tactics.

    What’s the best way to market your law firm?

    There’s never one tried and true technique to increase your law firm’s exposure. That’s why it’s important to implement an omnichannel approach when trying to build your law firm’s client base.

     

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    Kristy is an Assistant & Coordinator of Awesome. She has worked extensively in academic administration and brings a varied wealth of knowledge. As a self-starter, she is ready to take on news projects and see them through to completion. Always curious, Kristy is an avid researcher and delights in the challenge of learning new skills.

    When Kristy isn’t organizing or researching something, you can find her listening to a true crime podcast, re-watching How I Met Your Mother or The Big Bang Theory and coming up with some crazy shenanigan for her family’s next adventure.

    5 INTERESTING FACTS ABOUT KRISTY

    1. Kristy prefers the Harry Potter books over the movies. Her favorite book is The Prisoner of Azkaban and her favorite character is Luna Lovegood. Ravenclaw house. She just started her 8-year-old son on listening to the books.
    2. Kristy has a nail technician license, esthetician license, medical assisting certification, associate degree, and bachelor’s degree. She didn’t get her full cosmetology license because she can barely do her own hair, she shouldn’t be trusted with someone else’s.
    3. She doesn’t know how to gamble but is originally from Las Vegas, Nevada. She moved to Colorado three months before her 21st birthday.
    4. Her high school graduating class consisted of only 20 people.
    5. Kristy loves gift giving. One of her great joys in life is finding the “perfect” gift.
    Kristy Elias