You’ve heard of the term niche, but have you heard of a micro-niche? Micro-niching will work wonders when you need to get more clients and make more money, quickly. Micro-niching will laser focus your attention on the best parts of your business.
We know you have questions, such as, what the heck is a micro-niche? Won’t a micro-niche make my market smaller and thereby yield fewer clients? Why would I want to do that?
Fact: You will make your reach smaller.
Fact: Your market will be smaller.
However, you will NOT yield fewer clients. In fact, it is just the opposite. Micro-niching makes your marketing efforts more customized, less expensive, and more effective.
Even if you already have a target market, you can still pick a micro-niche.
How to find your micro-niche
Here are 3 quick questions to ask yourself to find your micro-niche:
- Who are your current favorite clients? Pick 3-5
- Why are they your favorite clients? Do they share common characteristics?
- What common problem do you solve for them?
Don’t look now, but you just found yourself a micro-niche. With the right game plan, you could book a few of your favorite clients over the course of a month. Book a free strategy session with our team to learn more!