About Us: Digital Marketing
& SEO Experts

Our Origin Story

GoBeyond SEO was founded with a simple and straightforward mission: to offer exceptional digital marketing results with a high-end customer service experience.

Brian and Trish Saemann took their years of 5-Star hospitality training and countless hours of self-taught lessons on SEO and online marketing to help struggling businesses achieve unprecedented success.

At its inception, small business owners were navigating the murky waters of both the financial crisis and the uncharted world of online marketing. Our lead generation agency was there.

Through innovative strategy, customized consultations, and hundreds of happy clients, GoBeyond generated millions in revenue for small business owners.

While the world has changed, our mission has not.

Today our team has innovated. Our process has been refined. We’ve adjusted our sails to the changing winds.

Facing yet another economic upheaval, we are here to answer the call.

Go BEYOND is not just our name: It is our promise.

Hospitality Warmth
Meets Digital Cool​

Meet The Team

We develop strategies, create content, build products, launch campaigns, design systems and then some — all to inspire the people our brands care about most.​

brian saemann founder of gobeyond charlotte seo company

Brian Saemann

trish saemann founder of gobeyond seo charlotte

Trish Saemann

dan cooley ppc expert

Dan Cooley

emily herrington seo expert

Emily Herrington

eleanor thompson project manager at our seo lead generation company

Eleanor Thompson

Samantha Robbins

Brian Saemann is a certified inbound marketing nerd and overall marketing junkie. Graduating from the University of Scranton with a degree in Political Science and Philosophy stunted Brian’s career for only 10 years – not the lifetime his professors warned him about. When he isn’t contemplating an inbound marketing strategy, you can find Brian reading Seth GodinSteven Pressfield or James Altucher. Outside of that he is usually hanging out with his family or daydreaming that he lived on a beach. Brian was recently featured in Salesgenie’s Expert Interview Series. Head there to read his take on effective marketing strategies.


  1. Brian’s first job was Gravedigger at a Pet Cemetery. He’s not creepy – we promise – he was just too young to work the mower so they gave him a shovel.
  2. Brian fancies himself a “semi-professional” poker player and, according to Card Player Magazine, has 4 career cashes worth $3,087.
  3. Brian used to read the newspaper over the radio to blind people…do they still print newspapers?
  4. Brian often wonders how long it will take for Americans to wonder, “Why do we say roll down the window, we don’t roll anything?”
  5. If Brian could do only one thing on his bucket list it would be to spend the spring walking across the Alps, stopping in every little town along the way.

After graduating cum laude from Georgian Court University with a dual major in English/Psychology and minors in Marketing, Spanish and Philosophy, Trish packed up her ’95 Civic and took the scenic route across the country. Having creatively collaborated with the likes of Saturn, Beauty Brands and Family Dollar, she now shows others how to make the most of their experience and express their message effectively. When she’s not racing all over the Charlotte area, you will find Trish extolling the virtues of good beer or good tea to anyone who’ll listen, cooking with reckless abandon and chasing her red-headed boys through the local parks.


  1. Her foul shot percentage is 84%
  2. As a child she had several exotic pets including: rabbits, snakes, newts, hermit crabs, doves, parakeets, guinea pigs, hamsters, cats and dogs. As an adult, she is allergic to several of the above
  3. Writes poetry, have some poems published in the Library of congress and had dinner with the late Allen Ginsberg
  4. Lived in Reno for 8 years and both dealt and played poker regularly
  5. Can speak Spanish proficiently

Dan is a social media junkie, a film maker and obsessive content consumer and creator from Monmouth County, NJ. For 11 years, Dan has been an acting teacher and theater director throughout the state and New York City. Living the indie artists lifestyle, Dan is no stranger to taking project from conception to distribution under an extremely tight deadline. At the end of the day, Dan’s great love has always been storytelling. His big Irish family taught him the importance of a good yarn before he is able to remember. They also taught him that to really know someone, you must walk in their shoes. Dan tries to bring this to every project that he is involved in.


  1. Dan is passionate about helping kids fight bullying. He is he founder of a successful theater company of kids and teens who perform all over the state of New Jersey.
  2. Dan spends way too much time thinking about Game of Thrones and other fantasy novels.
  3. Has a cat named “Lil’D” was raised in prison. (No, really. He was a service cat!)
  4. Dan’s first job was as a busboy. He was so friendly to the customers that the owner called him “The Mayor”.
  5. Dan and his wife Becky are masters at the license plate game

Emily Herrington is digital marketer specializing in SEO, content writing, and digital ads. She loves digging deep into data to derive meaningful insights and learning the ins and outs of different client industries — especially the ones she didn’t know existed! She’s passionate about helping small businesses become more visible and find their ideal clients online. 

After college, Emily spent a year living and teaching English in Istanbul, Turkey and another in Santander, Spain. She also spent time living in Baltimore, but always finds herself headed back home to New Orleans, where she currently resides. 

5 Things You Don’t Know About Emily:

1. One of her two “plus-size” cats can usually be found in her Zoom background during meetings.

2. She started baking bread during quarantine and is always looking for her next project. If you exhibit the vaguest amount of interest, she will over-eagerly try to give you some of her sourdough starter.

3. Emily loves volleyball, though her 5’2″ stature has never worked in her favor.

4. Her first job was at a Build-A-Bear knock-off called Jazzy Bear, where she had to dress up in a bear costume and do the hokey-pokey at children’s birthday parties.

5. She loves to geek out over personality tests and would love to hear all about your Enneagram and Myers-Briggs type.

emily herrington seo expert

Eleanor is a self-confessed process geek who loves getting into the nitty gritty. Originally from the UK and still possessing a ‘funny accent’ Eleanor has proved that the ability to adapt is key in both her personal and professional life. Having started her career as an analyst in investment banking and moving to client management she learned that working with clients and helping them through process and change is incredibly rewarding. She has been working for small businesses for over 10 years diving in, working on strategy and standardizing process and is lucky enough to love what she does. An avid traveller, cook and sports enthusiast Eleanor keeps herself very active, knowing that trying new things ensures she is constantly developing and using the best of her knowledge for her team.


1. Eleanor drove across America visiting 27 states, and writing a book in the process. Not a very good book, but we all have one inside us right?!

2. Her favourite sport is sailing, racing numerous classes of boat and perhaps crashing into the odd superyacht.

3. Eleanor has broken both legs and both arms, not at the same time thankfully, doing sport. She loves sport but is evidently clumsy.

4. She spends more time reading than is humanly possible (quoted by family members) and perhaps should have been a librarian.

5. Is addicted to tea and has, unashamedly, become a tea snob.





Samantha is a nomad artist originally from New York. A learning enthusiast, she is a self-taught photographer, web designer/developer, and graphic designer. In 2010, she started her professional career in photography and design, building a successful small business in Southeastern NC.

Sam made the transition from photography to graphic and web design/development when she discovered her passion for working with small businesses. She believes that design is a language of its own. Developing an idea or a feeling into an innovative, engaging brand…. It’s a beautiful thing!

When she is not working on her next project, Sam loves to travel with her kids, listen to music and watch reruns of StarTek.


1. Samantha is totally into Patrick Stewart.

2. Samantha’s favorite animals are llamas and alpacas. She aspires to have a few of her own one day… weirdo.

3. Sam has been to over ten countries on a mission to try their most popular foods and cocktail beverages.

4. Scary movies are Sam’s jam.

5. Sam is an avid karaoke lover.


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Growing up in an isolated northern city, Yulia learned early that acquiring new skills was the best way to stay busy, which has led to a rather diverse skill set including speaking a foreign language, cooking, knitting, skating, and proficiency in a wide array of productivity software. Self-motivation and disdain for imperfection has allowed her to distill important information from what is at hand, a valuable skill that helped steer her through Master’s Degree programs in Physics and Public Relations.

Yulia started her career with the United Nations, transitioned through various communications and teaching positions, ultimately coming to focus on serving a diverse set of truly committed clients as an independent Public Relations Consultant. The rapidly evolving digital PR space has provided ample opportunity for professional challenge, and she has come to acquire a unique set of digital marketing skills that have made her a respected and successful Inbound Marketing consultant. Yulia prefers working with small to medium size businesses, assisting them to find traction in the noisy and chaotic digital marketing space. Her web-design, SEO, digital advertising skills and expert guidance have helped businesses across countless market niches to prosper.


5 Things you don’t Know About Yulia:

  1. Yulia volunteers her time to save nearly extinct species, such as Amur tigers and arctic foxes.

  2. She thinks that freezing outside temperatures create the perfect moment for a nice stroll in the park.

  3. Her favorite beverage is tea (but this is just one of the requirements to be on the GBS team;)

  4. Her appreciation of wildlife is not extended to crickets. They are monsters.

  5. In spite of a love for larger, more intelligent dog breeds such as German Shepherd, she has a spoiled small dog that has been described as a Swiffer Duster.