Pay-Per-Click (PPC) Advertising Part 1 – Introduction and the Why, Where and How Fundamentally speaking, PPC advertising is a form of online advertising where an advertiser is charged when their ad receives a click after appearing in search engine results pages, rather than paying for an ad impression, or when the ad is shown or
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Marketing Your Business On LinkedIn
Categories: B2B Marketing, Blog, Lead Generation, LinkedIn, Marketing, SEO Tips, Small Business Marketing, Social Media Marketing
What can you accomplish by using LinkedIn to market your business? LinkedIn is the only social media networking site of its kind which targets business professionals. It has seen tremendous growth over the years since it began in 2003 and currently has 546 million users, including executives from all Fortune 500 companies. Additionally, 4 out
Law Firm SEO – The Basics
Categories: Law Firm Marketing, Local SEO, SEO Tips, Small Business SEO
It’s obvious every law firm needs a website, but let’s be honest, a website without search engine optimization (SEO) would be like building a gas station in the middle of the desert – no one is going to find it or at minimum, without a lot of struggle. Think of the last time you performed
How to Add a Facebook Admin
Categories: Social Media, Social Media Marketing
While there are several different roles within a Facebook business page, the Admin role has the most access and authority of all the roles. If someone other than yourself, a marketing agency for example, is managing your Facebook presence and marketing, follow these steps to add them as an Admin to your page: First, provide
Why Your Law Firm Marketing Plan Must Include Call Tracking
Categories: Law Firm Marketing, Lead Generation
If your law firm marketing plan doesn’t include tracking phone calls, you’re missing out on a ton of benefits. In order to optimize your firms success, lower costs, run better campaigns, and grow your firm, call tracking needs to be a part of your strategy. Let’s highlight the top reasons your law firm needs to
Is the Free Consultation Dead?
Categories: Calls To Action, Law Firm Marketing, Lead Generation
We’ve all seen it online or heard it in an ad…”call today for a free consultation”. Everyone from the solo-attorneys to the huge law firm practices have been offering ‘free consultations’ for years. Law Firm Calls-to-Action In the marketing world a ‘free consultation’ is called a call-to-action (CTA). It’s the thing you’re trying to get
4 Free Ways Law Firms Can Increase Their Online Presence
Categories: Business Blogging, Law Firm Marketing, Lead Generation
In our last blog post we discussed the importance of Bing for your law firm marketing strategy based mainly on the cost and amount of searches. It’s safe to say that there are thousands, if not millions of people in your area searching for the services you offer. In order for those people to find
Is Bing Part of Your Law Firm Marketing Plan?
Categories: Law Firm Marketing, Lead Generation
Google may be the king of the search engines (at the moment) with roughly 70-80% of internet searches, but that doesn’t mean that you should be ignoring Bing. In fact, there are several reasons Bing needs to be part of your law firm marketing plan. Depending on where you are located, the number of people
5 Essential Elements of Your Law Firm Marketing Landing Page
Categories: Calls To Action, Landing Pages, Law Firm Marketing, Lead Generation
When you’re running an online marketing campaign for your law firm it’s important to send qualified traffic to pages that will convert i.e landing pages. Traffic, whether it’s organic, from social media or coming from paid sources like Google Adwords or Facebook, needs to be sent to a page that will maximize the conversions. We
