Categories: Law Firm Marketing, Lead Generation
If your law firm marketing plan doesn’t include tracking phone calls, you’re missing out on a ton of benefits. In order to optimize your firms success, lower costs, run better campaigns, and grow your firm, call tracking needs to be a part of your strategy. Let’s highlight the top reasons your law firm needs to
Categories: Calls To Action, Law Firm Marketing, Lead Generation
We’ve all seen it online or heard it in an ad…”call today for a free consultation”. Everyone from the solo-attorneys to the huge law firm practices have been offering ‘free consultations’ for years. Law Firm Calls-to-Action In the marketing world a ‘free consultation’ is called a call-to-action (CTA). It’s the thing you’re trying to get
Categories: Business Blogging, Law Firm Marketing, Lead Generation
In our last blog post we discussed the importance of Bing for your law firm marketing strategy based mainly on the cost and amount of searches. It’s safe to say that there are thousands, if not millions of people in your area searching for the services you offer. In order for those people to find
Categories: Law Firm Marketing, Lead Generation
Google may be the king of the search engines (at the moment) with roughly 70-80% of internet searches, but that doesn’t mean that you should be ignoring Bing. In fact, there are several reasons Bing needs to be part of your law firm marketing plan. Depending on where you are located, the number of people
Categories: Calls To Action, Landing Pages, Law Firm Marketing, Lead Generation
When you’re running an online marketing campaign for your law firm it’s important to send qualified traffic to pages that will convert i.e landing pages. Traffic, whether it’s organic, from social media or coming from paid sources like Google Adwords or Facebook, needs to be sent to a page that will maximize the conversions. We
Categories: Law Firm Marketing, Lead Generation, Uncategorized
Do you ever feel like your marketing company is lagging behind? You’ve got the website; you have some leads. Your marketing partner says they’re working hard—but what’s actually happening behind the scenes? We’ve seen way too many clients who have trusted their law firm marketing plan in the hands of people who appear competent and
Categories: Law Firm Marketing, Lead Generation, Local SEO, SEO Services, Websites
Are you underwhelmed with the amount of leads being brought in with your current law firm marketing strategy? Did you know that 96% of people looking for legal advice use a search engine, and over 70% of clients hire the first attorney they contact? Getting found and contacted through search engines, needs to be a
Categories: Charlotte, Get to Know GoBeyond
Billy Saemann, Director of Internet Marketing – Charlotte Hounds Having grown up on Long Island I’ll always be a Mets & Jets fan (more often than not, unfortunately) but I’ve grown to love and support some of my new home teams. I love going to Hornets games and the Panthers can be fun to watch,
Categories: Social Media, Social Media Marketing
Simply posting to social platforms without a goal is so 2008 – in order to be successful now and in the future, outlining your social media marketing plan is key. This is particularly true for businesses that rely heavily on social media marketing. Where do I Start when Creating a Social Media Marketing Plan? Foundation
Categories: B2B Marketing, Charlotte
As the primary source of business development for our organization, I leverage the powerful and supportive business community here in Charlotte. I’ve never experienced a city that supports its local businesses as well as Charlotte. While there are many organizations from which to choose, the groups I’m currently involved with are as follows: 1. BLOC
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