Pay-Per-Click (PPC) Advertising Part 1 – Intro & the Why, Where and How

Pay-Per-Click (PPC) Advertising Part 1 – Introduction and the Why, Where and How Fundamentally speaking, PPC advertising is a form of online advertising where an advertiser is charged when their ad receives a click after appearing in search engine results pages, rather than paying for an ad impression, or when the ad is shown or

Marketing Your Business On LinkedIn

What can you accomplish by using LinkedIn to market your business?  LinkedIn is the only social media networking site of its kind which targets business professionals.  It has seen tremendous growth over the years since it began in 2003 and currently has 546 million users, including executives from all Fortune 500 companies.  Additionally, 4 out

How to Add a Facebook Admin

While there are several different roles within a Facebook business page, the Admin role has the most access and authority of all the roles.  If someone other than yourself, a marketing agency for example, is managing your Facebook presence and marketing, follow these steps to add them as an Admin to your page: First, provide

law firm calls to action

Is the Free Consultation Dead?

We’ve all seen it online or heard it in an ad…”call today for a free consultation”.  Everyone from the solo-attorneys to the huge law firm practices have been offering ‘free consultations’ for years. Law Firm Calls-to-Action In the marketing world a ‘free consultation’ is called a call-to-action (CTA).  It’s the thing you’re trying to get

law firm marketing

5 Essential Elements of Your Law Firm Marketing Landing Page

When you’re running an online marketing campaign for your law firm it’s important to send qualified traffic to pages that will convert i.e landing pages. Traffic, whether it’s organic, from social media or coming from paid sources like Google Adwords or Facebook,  needs to be sent to a page that will maximize the conversions. We