Digital Advertising

PPC (SEM) Digital Ads

As experts in search engine marketing & PPC digital ads, we work to reach your target audience at the moment they are actively searching for your services. We achieve this by creating and managing paid campaigns using methods such as keyword research, ad targeting, and bidding strategies.

Benefits of PPC Digital Ads:

We’ll craft branded, targeted ad campaigns that will send more prospects to your website. This can lead to an increase in leads and sales.

We’ll optimize your ad campaigns for conversion, ensuring you get the most value from your advertising budget.

We’ll help your business stand out from your competitors and attract prospects who are searching for your services.

Influencer Marketing

An influencer marketing strategy can help you increase brand awareness, expand the reach of your message, and spark engagement and sales. We’ll work to identify social media influencers who attract your target audience.

Benefits & Expected Results:

When you partner with social media influencers who have a large and engaged following, you can reach a wider audience of potential clients who may not have otherwise discovered your business.

Since influencers are usually adept at creating engaging content that resonates with their followers, your partnership with them allows you to leverage their creativity to promote your your services.

Social media influencers have earned the trust and confidence of their followers. When these influencers promote your business, you benefit from instant trust and credibility by association.

FAQ

Common Questions

PPC or Pay-Per-Click, is the process of showing ads to prospective customers and charging the business who runs those ads a fee for every ad that gets clicked on.

It depends if you choose social media ads or Google ads. Social media ads will show up on that platform. Google ads can show up in a few places. Google Search Network – Your ad can show next to organic search results when someone searches with terms related to one of your keywords.

Google Display Network – Your ad can be placed as a display ads on a huge network of sites across the internet.

Google Partner Network – Examples include AOL, Amazon, NYTimes, WashingtonPost.com

Once the campaign is setup and ready to go, it will need to go through a review process which shouldn’t take more than an hour. Once it has passed the review process, the campaign will be live and you will start driving traffic to your website. You should know within the first week or two whether or not the campaign is working.

When an ad is viewed by a person who uses a search engine to type a search inquiry, it is called an impression. Impressions are free, but in order to get them, you must have highly relevant ad experiences with a competitive bid for that search. Ad clicks are tracked when someone clicks on the ad.

What you pay is determined by a number of factors, including what your competitors pay, the strength and relevance of your ad, your landing page performance and the success of your ad. The better your ad performs, the best your cost per click becomes.

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