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4 Easy Ways to Improve Social Media Engagement with Your Audience

Relationships of all types take work. Imagine striking up a new friendship, only to ignore all of that person’s texts and phone calls, and then to feel angry when they no longer want to be your friend. 

That’s how your potential customers feel when you neglect to communicate with them through meaningful engagement. Posting regularly about your business, and about yourself, on social media and interacting with your audience will enable you to create the traffic you need for your business to thrive.

Increasing social media engagement and building a community online is a free way to build trust with your audience, and if people trust you, they are more motivated to buy from you. Know your audience, find out where they spend their time, and nurture that relationship.

1. Promote Blog Posts on Social Media

By referencing those blogs you worked so hard to create through social media posts, you are driving your customers to your site to read them. This, in turn, boosts your SEO and further establishes you as an authority in your space, in the eyes of both your customers and search engines. In addition, by giving your audience a “sneak peek” of the blog’s content, you add some free value. This helps prove to your audience you are a trustworthy and knowledgeable source of information, and motivates them to go onto your website if they like what they see.

2. Use Your Brand Voice To Talk To Your Followers

Sharing your specific voice with your audience allows them to see your business’ personality and get a glimpse of what it might be like to work with you. Your brand’s voice immediately differentiates you from your competitors, and, if used correctly, shows that you care about your followers.

Through posts that aim to relate to your audience and conversations in the comments, you are able to make meaningful connections. Those connections turn into brand loyalty which turns into more profits for your business.

When posting to engage, don’t hesitate to promote “tagging” with your followers. Tagging your loyal customers, your biggest fans, and other small businesses can broaden the organic reach of your business to new people. It enables you to grow your following and bring more potential clients into the know. Encourage your followers to tag your social media handle too in order to organically reach more viewers.

3. Run Polls and Request Feedback

Polls are a quick and simple way to interact with consumers and increase social media engagement. At this point, just about every social media app has a polling feature, which in itself shows how important and popular this tactic is. Here are some key reasons you should be polling your followers, if you aren’t already:

  • Polls are a convenient way to get your audience hooked instantly. For instance, if you are a CPA, your poll could be “do you use an accountant or a website to do your taxes?” Then, following the poll, you could offer that already engaged viewer some content on why seeking an accountant is preferable. 
  • Polls help your business move in the direction of the marketplace by asking your audience to choose between two potential new products you may offer in the future.
  • Polls are an efficient way to ask for customer feedback. By doing this, the audience sees that your business cares about their input and your brand becomes more trustworthy in their minds. 

4. Include Short-Form Informational Posts

Referencing relevant outside articles and content, and sharing a short excerpt or your own take, along with the link, can be a quick way to get your audience involved. The idea at first probably seems foolish, as you are intentionally sending your audience to an outside website. However, by sharing thought-provoking content as short, easy to digest posts, you are showing yourself to be an authority in your space. And, just think of the conversations that might take place in the comments, or the shares your page might get!

Social media gives your audience a window into your business, and you get a look into your customers in return. Anyone in customer service will tell you that the more you know about your customers, the better experience it is for all parties. The next time you post, make it with the intention to engage your audience, provide them with value, and get them coming back for more.

Looking for more ways to improve your social media engagement? Reach out for help anytime!

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Kristy is an Assistant & Coordinator of Awesome. She has worked extensively in academic administration and brings a varied wealth of knowledge. As a self-starter, she is ready to take on news projects and see them through to completion. Always curious, Kristy is an avid researcher and delights in the challenge of learning new skills.

When Kristy isn’t organizing or researching something, you can find her listening to a true crime podcast, re-watching How I Met Your Mother or The Big Bang Theory and coming up with some crazy shenanigan for her family’s next adventure.

5 INTERESTING FACTS ABOUT KRISTY

  1. Kristy prefers the Harry Potter books over the movies. Her favorite book is The Prisoner of Azkaban and her favorite character is Luna Lovegood. Ravenclaw house. She just started her 8-year-old son on listening to the books.
  2. Kristy has a nail technician license, esthetician license, medical assisting certification, associate degree, and bachelor’s degree. She didn’t get her full cosmetology license because she can barely do her own hair, she shouldn’t be trusted with someone else’s.
  3. She doesn’t know how to gamble but is originally from Las Vegas, Nevada. She moved to Colorado three months before her 21st birthday.
  4. Her high school graduating class consisted of only 20 people.
  5. Kristy loves gift giving. One of her great joys in life is finding the “perfect” gift.
Kristy Elias