Website Redesign Case Study: A Phoenix from the Ashes

website redesign case study for phoenix signs

GoBeyond SEO recently worked with Phoenix Signs, a local signage company in Charlotte, who came to us via referral. They were unhappy with the site they had as they felt it was outdated and hard to navigate. 

Though there were several pictures of the beautiful signs they have and the high quality of work they offer, the site itself was not reflective of the caliber of work they produce.

So here’s what they wanted from working with GoBeyond for their new site:

  • Create a website that was aligned with their brand
  • Write engaging web copy with their ideal client in mind
  • Make the site more user friendly
  • Give their potential clients an elevated experience

Our goal at GoBeyond was to ensure that Phoenix Signs felt that their needs were heard, heeded, and executed while our team completed this project.

The end result? See for yourself here: 

Screenshot of Phoenix website - website redesign case study

Now, the Phoenix Signs website fits the experience and aesthetic they are so proud to offer their own clients. With a menu that’s easy to navigate, an organized portfolio of their work, and copy that conveys to customers just how much they care about their clients and the results they deliver, Phoenix Signs’ new website is an authentic representation of their brand.

Do you have an outdated website that’s not representative of the solutions you offer your clients? Schedule a free Discovery Call or Strategy Session with GoBeyond SEO to learn more about how we can help!


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Kristy is an Assistant & Coordinator of Awesome. She has worked extensively in academic administration and brings a varied wealth of knowledge. As a self-starter, she is ready to take on news projects and see them through to completion. Always curious, Kristy is an avid researcher and delights in the challenge of learning new skills.

When Kristy isn’t organizing or researching something, you can find her listening to a true crime podcast, re-watching How I Met Your Mother or The Big Bang Theory and coming up with some crazy shenanigan for her family’s next adventure.


  1. Kristy prefers the Harry Potter books over the movies. Her favorite book is The Prisoner of Azkaban and her favorite character is Luna Lovegood. Ravenclaw house. She just started her 8-year-old son on listening to the books.
  2. Kristy has a nail technician license, esthetician license, medical assisting certification, associate degree, and bachelor’s degree. She didn’t get her full cosmetology license because she can barely do her own hair, she shouldn’t be trusted with someone else’s.
  3. She doesn’t know how to gamble but is originally from Las Vegas, Nevada. She moved to Colorado three months before her 21st birthday.
  4. Her high school graduating class consisted of only 20 people.
  5. Kristy loves gift giving. One of her great joys in life is finding the “perfect” gift.
Kristy Elias