Did you know that business ownership is one of the most stressful choices you can make in your career?
Did you also know that you can manage your stress even as a business owner? That feeling of being enslaved to the company you’ve created is not a requirement for success.
Here’s a way to manage your stress while building a foundation for success: setting boundaries with appropriate positioning and targeted marketing and you’ll get to work with your ideal clients with less burnout.
The Benefits of Setting Business Boundaries
We know what you’re thinking: why should you limit your client opportunities by setting boundaries before you’ve even had the chance to talk to them?
This is a fair question. However, you’re not setting rigid boundaries in that you won’t speak to many prospects. Setting business boundaries helps you laser focus on the perfect client for your business. Doing so will benefit you in the following ways:
- Decrease your competition. The more clear you are with your boundaries in regards to who is a good fit for you and who is not, you’ll decrease your competition. To that end, you’ll have time and energy to focus on the clients that will help you build your business.
- Gain better traction. Every business needs momentum to get started and continue growing. Crystal-clear business boundaries make it so much easier to gain traction and get going!
- Easier marketability. “Jack of all trades, master of none” is not an effective marketing strategy and a one-way ticket to burnout. Clear service offerings to specific clients is the best way to make your business life infinitely easier.
Now that you’ve seen the benefits of setting those boundaries, it’s time to get started creating them!
3 Steps for Setting Boundaries
So what’s the best way to establish boundaries with people you’ve never met?
- Know who you want to work with. From the kind of work you want to do most to the personality type of your ideal client, be clear with YOURSELF before you ever write a piece of marketing material for your clients.
- Seek to understand the pain points of that ideal client. Not how you can help them, but rather how they need to be helped. How will what you offer them impact their life? Their business? Their bottom line?
- Position yourself as a specialist or as an expert in your field. If the word “specialist” or “expert” is problematic, you can still use words like “focused” or “expertise” to outline the framework of what you do and for whom.
Believe it or not, specificity will actually increase your close rate. You may reach fewer people, but the number of people who choose to move forward will go up. It’s the very definition of work smarter, not harder. Added Bonus: No more burnout.
Need Help Nailing Down Your Target Audience?
GoBeyond SEO helps small businesses reach their ideal clients every day. Schedule a free discovery call with us to learn more about how we can help you narrow your focus so you can have the business you’ve always wanted.
