I can’t be the only one who remembers waiting for a website to load for 5+ minutes, and when it finally did, the only way you could interact with the site is by scrolling and ingesting all of its content.
The web has come a long way. Now, all the focus is on Web 3.0, a way to decentralize the web, increase privacy for users, and AI-driven services.
As the tech world inches closer to Web 3.0, the digital marketing industry will need to shift along with it. The user experience will become more personalized, and user data more private, so marketing will need to develop more creative strategies to find leads.
What To Expect from Web 3.0
The third phase of the web is focused on three primary components:
- It allows users more control over their own experience on the web. They will be able to ensure their usage is more private. The experience will become much more secure for the individual. This is because of the decentralization of the web, meaning no central authority is controlling the web.
- In order to create this more personalized experience, there will be an increase in the ability of artificial intelligence (AI) to communicate with users. AI will be more able to decipher human data in a usable way.
- Blockchain technology will change how transactions over the web work. It uses distributed ledger technology (DLT) to ensure transparent and secure transactions without the use of a third party.
Web 3.0 has a lot of exciting and ground-breaking prospects. You, as the user, will no longer face any restrictions based on income, location, gender, and a slew of other factors when performing transactions. Your identity will be more secure and there will be less server failure, making the web a more comfortable experience overall.
How It Will Impact Your Digital Marketing Strategy
For business owners and digital marketing strategists, this absolutely will force you to change the way you conduct business. No need to worry though – Web 3.0 is still a little ways down the road, so you have time to figure out and develop new strategies.
1. You will need more creative ways to gather user data.
Web 3.0 allows prospective clients to be more protective and private regarding their data. Third-party cookies will no longer be available, so companies will have to get a little more creative when working to determine a target audience and obtaining buyer data to inform decisions.
Instead, companies will need to utilize AI and various other sources to drive decision-making regarding audience and content creation. AI will help businesses to gather data focused on user behavior, and the data that is found from multiple sources will tend to lead to giving the users more personalized experiences.
What you can do now: use multiple metrics to gather user data and become familiar with any helpful AI that comes out.
2. Your content will be more personalized for your customers.
The decentralization of the web will result in more customized and individual user experiences. That means the importance of making engagement with your business a more personal experience will increase. Web 3.0’s use of virtual reality will enable you to give your customers a customized interactive experience.
What you can do now: continue to focus on building strong relationships with your clientele and any potential customers. Make these relationships authentic and genuine in nature. When building content, focus on using what you’ve learned through those relationships to create a personalized experience.
3. You will access a more global client base.
Finances might have kept your business in the past from reaching a more global market. The decentralization of Web 3.0 will make it much easier to connect with customers from all over the world. Your business will have the potential to expand exponentially.
What you can do now: identify potential markets for your business worldwide and the product trends in those locations.
Right now, we are seeing the metaverse expanding and cryptocurrency a regular topic of conversation. Though Web 3.0 is still not there yet, businesses are beginning to prepare for the shift in how they target customers and find quality leads.
Our Predictable Leads System has been proven time and again to help businesses like yours define a target audience using multiple data points, and build an effective digital sales funnel. We are redefining how we do business every day to stay up-to-date with trends and developments in the digital environment. Don’t hesitate to reach out for a free strategy session.
