Branding

Oftentimes we hear a marketing term, particularly those in the digital arena, see that it’s working for...

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Are you familiar with Rudyard Kipling’s poem “If—”? This poem hits on a concept here; one so...

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Have you ever tried to draw an E on your forehead? Take your finger, pretend it’s a...

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Narrowing your market is a scary prospect. Why? You probably already know who your customers are, and...

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Have you ever tried copycat marketing? You pick a competitor, either aspirational or adversarial, learn what kind...

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When you start a business of any kind, you are trying to attract as many customers as...

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Digital.com, a leading independent review website for small business online tools, products, and services, has announced the...

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An appealing website is a great start for establishing an online presence, and the website may even...

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1. Establish Goals “By failing to prepare, you are preparing to fail.” ~ Benjamin Franklin. Old Benny...

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If You Build It, They Will Come Well…Not exactly. But if you’re familiar with the film, Field...

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