Are you familiar with Rudyard Kipling’s poem “If—”? This poem hits on a concept here; one so often lost in our post-pandemic digital world. What does it mean to walk with kings? What does it mean to lose the common touch, or in this case, not lose the common touch?
At its core, Kipling is talking about effective communication. Kings are faced with issues that are different from the issues faced by the common folk. Does it make sense to speak to the masses the same way you’d speak to a king? In most cases, it depends on the topic, right?
There’s a lesson to be taken from this concept when it comes to digital marketing: treat all your clients like kings, but from different kingdoms.
The concept of “the client is always right” has been lauded for decades, but to be clear, that’s NOT what we’re talking about here. We’re talking about giving your clients a first class client experience whenever they’re dealing with you and your company.
So how can you possibly give your clients first-class treatment? It’s unrealistic to make yourself available to every medium out there, and your time is limited. Here’s how you can impress your clients even on a budget!
Make Yourself Accessible to Your Clients
In keeping with the theme of kings versus the common folk, the key difference is access. The kings have access to you right away, or at least it feels that way. The common folk are those who are kept waiting on hold.
Just because we’ve all become more comfortable making purchases or buying services online doesn’t mean that your clients aren’t looking for human connections. Here are a few tools to give all of your clients, and potential prospects, the king’s treatment without costing you a king’s ransom.
- Website Chat. Many have seen the website chat feature on websites, but it does seem to fall short when the chat bot is really just a robot with an auto generated message. There are several tools available to give you the ease of automated chat and give your clients/prospects the personal touch they deserve.
- Virtual Receptionist. There’s an endless supply of talented people who can help you fill in the blanks. BUT, that’s not what we mean here. How cool would it be if every time you missed a call from the office, your cell phone was pinged with a message from that prospect or client? If you’re in a highly competitive field, missing out on a call could cost you.
- Google Reviews. Even if no one reads your reviews, having enough reviews to prove that it’s not just your mom saying nice things about you (thanks mom) is enough to show that you’re a player in your industry. But how do you get them? Do you go crawling to your clients, hat in hand, and humbly ask for a review? Sure, that’s one way to go. But wouldn’t it be just FABULOUS to have an entire streamlined process that will not only get reviews, but manage and promote them?
When you take the time to understand your client, but also make your marketing work at its most efficient, you can easily give your clients a white-glove client experience without taking a second mortgage on your castle.
“If I had 6 hours to chop down a tree, I’d spend the first 4 hours sharpening the axe.” – Abraham Lincoln
How sharp is your axe? Find out about these tools and more by scheduling a free, no-obligation call with us at GoBeyond SEO!