Everyone has a story. Actually, everyone has several stories. Stories of triumph and success and stories of failure and regret. We lead complex and layered lives.
Your clients, just like you, have stories to tell. If they are your client, you are a part of their story. It sounds hyperbolic, but it isn’t. Your clients will be talking about their experiences, including the one they’ve had with you, as part of their story.
Wouldn’t it be so cool if your clients could share their success story and, by proxy, your role in that success, with other potential clients?
Hell yes it would be. Here’s how you can transform your marketing with client case stories: all on video.
The Move Away From Business-Centric Reviews
People are moving beyond 5-star reviews on Google and collecting testimonials that are focused solely on their business. Companies are moving toward client case stories: letting their case study be expressed as a case story.
The narrative focuses on their clients and how their lives have changed and less on what the company offers. What’s more? It’s all on video. Video is
- Easy to digest
- Easy to understand
- Easy to share
- A powerful tool for building trust and engaging new clients
Video isn’t the cheapest form of marketing content. But when you invest the time and money necessary to develop a strong video marketing plan, a plan that doesn’t pitch but actually shares stories, your results will reflect that effort.
Think about it: why do people love movies so much? They don’t. They love stories. A movie that is just a sales pitch will not be watched over and over again–but a story will be.
6 Powerful Goals You Can Achieve With Video Stories
Video stories shared by your happy clients nearly guarantees you’ll accomplish these six goals.
1. Increase Conversions and Sales
84% of people say they have been convinced to buy a product or service by watching a brand’s video (Wyzowl survey).
2. Track Your ROI
HubSpot conducted a recent survey that found more than 93% of video marketers say it’s an important part of their marketing strategy and you can measure the results from your video campaign, including tracking impressions, play rate, viewer engagement, lead generation, and click-through rate.
3. Build Multi-Purpose Content
You can use your videos on your website, social media, newsletters, and ad campaigns. Multiple videos, multiple iterations, multiple applications.
4. Build Consumer Trust
Consumers evaluate your website and marketing content with a highly skeptical eye, and possibly a predetermined reason NOT to spend money on your product or service. You have to work to gain your customer’s trust, especially if you’re handling sensitive matters or if you’re in an industry that many people are unfamiliar with (like SEO). People want to see and hear other people. Humanize your business and you’ll gain their trust.
5. Boost Your SEO Efforts
As video is becoming an increasingly popular way to create content, Google gives ranking priority to pages that have videos. So not only is video a good marketing tool, but it’s a powerful search engine optimization (SEO) strategy as well.
6. Engage Mobile Users
Not only does Google prefer online video content, but so do most mobile users.
Pew Research Center found that 85% of Americans currently own a smartphone, and what are people doing on their smartphones? Watching videos. According to eMarketer, 75% of all videos are played on mobile devices.
Are You Harnessing the Power of Video Yet?
Your competitors are already harnessing the power of video stories as a humanized alternative to business. It’s fierce out there, and video case stories from your happy clients are a tool you definitely want in your arsenal.
GoBeyond SEO has partnered with a company that does exactly this kind of work and they are awesome. Because of this partnership, GoBeyond clients are offered a discount on this work. Find out more by clicking the link or contacting us today.