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Google Business Profile for Lawyers

Google Business Profile Checklist For Small Law Firms

STEP 1: SET-UP

  • Verify business name, address, phone number and website
  • Add appropriate primary category and secondary categories
  • Enter service areas (up to 20), prioritizing cities, neighborhoods and zips
  • Confirm holidays, special hours and business operating hours
  • Add appointment booking link
  • Confirm business opening date

STEP 2: OPTIMIZATION

  • Add Practioner Listings to GBP for each lawyer in the firm
  • Write firm listing description (750 character limit)
  • Add services offered under each category
  • Include custom services for service options not listed (long-tail keyword opportunities)
  • Write compelling service descriptions (300 character limit) including the keywords for each service
  • Add UTM tracking parameters to identify and separate GBP as a traffic source
  • Publish and optimize GBP business site
  • Claim GMB profile short name

STEP 3: MANAGEMENT

  • Post to GBP using various formats (image, video, offer, updates) with keyword variations and geo indicators, 4x a month
  • Check and respond to ALL reviews (yes, even bad ones) regularly referencing keywords, business name, and geo identifiers
  • Post geo-tagged and optimized photos
  • Upload video content
  • Encourage customers to ask questions under GBP Q&As
  • Answer Q&As and include keywords and geo identifiers
  • Activate and utilize GBP messaging

Want to learn more about using your Google Business Profile to attract and capture leads? Book your free 45-minute strategy session here!

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Kristy is an Assistant & Coordinator of Awesome. She has worked extensively in academic administration and brings a varied wealth of knowledge. As a self-starter, she is ready to take on news projects and see them through to completion. Always curious, Kristy is an avid researcher and delights in the challenge of learning new skills.

When Kristy isn’t organizing or researching something, you can find her listening to a true crime podcast, re-watching How I Met Your Mother or The Big Bang Theory and coming up with some crazy shenanigan for her family’s next adventure.

5 INTERESTING FACTS ABOUT KRISTY

  1. Kristy prefers the Harry Potter books over the movies. Her favorite book is The Prisoner of Azkaban and her favorite character is Luna Lovegood. Ravenclaw house. She just started her 8-year-old son on listening to the books.
  2. Kristy has a nail technician license, esthetician license, medical assisting certification, associate degree, and bachelor’s degree. She didn’t get her full cosmetology license because she can barely do her own hair, she shouldn’t be trusted with someone else’s.
  3. She doesn’t know how to gamble but is originally from Las Vegas, Nevada. She moved to Colorado three months before her 21st birthday.
  4. Her high school graduating class consisted of only 20 people.
  5. Kristy loves gift giving. One of her great joys in life is finding the “perfect” gift.
Kristy Elias