If SEO has felt like a mountain to climb because your business couldn’t compete with large corporations. Though national or even regional SEO may not make sense for a smaller business, local SEO could be perfect for you. Whether you have a physical brick-and-mortar location or serve a particular geographical area, local SEO allows you to better connect with people in your neighborhood, town, or city.
Many of the activities associated with local SEO will not only help you to improve your visibility in local search results but also help you to build better online visibility overall.
Consumers use online reviews to help with the decision-making process when choosing a local business. They are also more likely to trust a company who shows up in Google because they are perceived as more professional and established.
Adding new locally-focused optimization, reviewing landing page text, and working on page load speed, all help with conversions. You will see an increase in the number of conversions your site generates, including increases in contact form submissions, more phone calls, email subscriptions, or sales.
Search Engine Optimization (SEO) focuses on optimizing your website for search. Instead of focusing exclusively on your website, Local SEO focuses on your Google My Business profile page. On the local level, Google displays business pages and a map highlighting where the businesses are located.
Local SEO is a great tool for any business that interacts in-person with customers, clients, or patients. It’s also a great tool if your clients or customers want to work with someone locally.
Yes, you will need to make changes to your website. The search engines love content and the more relevant the content is, the better for your local SEO strategy. The greatest impact will be making changes to title tags, headers, metas, and ALT tags.
Search results are not guaranteed, but we have a solid track record. No agency or SEO expert can guarantee results because search engines are constantly gaining new info that will compete with your results.
Though it depends on the keyword and the industry, an average is between six months and one year. GoBeyond has historically been in the 4-8 month range, but that still can vary.