The Predictable Leads System™
What’s better than a strong lead flow? A predictably strong lead flow.
At GoBeyond SEO, we are not just interested in getting you leads, we want you to be able to predict, forecast, qualify and prepare for your leads.
We love the short game of getting leads right away. We also know how important getting consistent leads that you can count on month after month is critical to the health of your business.
Flash in the pan is exciting and can get you some cash right away, but it isn’t enough. That’s why we’ve created the Predictable Leads System (PLS)™.
The PLS is designed to get leads today, tomorrow, and beyond.
How Does it Work?
The PLS is a strong 1-2 punch of SEO and PPC. In order to fully understand the effectiveness of the PLS as a whole, let’s break down the two main components.
Search Engine Optimization (SEO) and why it matters.
Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
SEO is to most businesses what the Yellow Pages were to most businesses 25 years or so ago. The main difference, other than it being on the internet and not in a book, is that the results are not alphabetical, but are sorted by relevance.
It is universally accepted that if you rank well in Google or other search engines, that your business is “good” or “valid” or relevant. Strong search results are more trusted and therefore get clicked on more often; significantly more often than ads or results on page 2 or beyond. This phenomenon is called “social proof.”
Social Proof and positive search results will drive traffic more consistently in the long run. Once you’ve implemented best practices on your site and have a strong SEO strategy in place, your website will move toward the first page. Social Proof, here we come!
A reputable, socially proven website will increase your ROI and ultimately lower your cost per lead.
Effective SEO can take several months to achieve first page results. Most businesses are unwilling to wait several months for consistent lead flow, but also recognize that SEO is a necessary part of their digital strategy.
Pay Per Click (PPC) and why it matters
PPC is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to gain those visits organically, as shown in SEO.
PPC is so appealing to businesses because of how quickly it begins to work. Once the campaign is up and running, it will start being shown to your audience immediately and you can start getting clicks right away. This is very exciting for a business looking to gain leads right away.
What’s more is PPC is very targeted. Within Google AdWords and Bing PPC, your ad can show up for highly specific, long-tail keywords and can capture those who are ready to buy right now.
Inside Facebook, PPC functions in a different way. Your ads can show up based on highly targeted demographics such as Age, Income, Location, interests, marital status, and others.
The cost per click will vary widely based on your industry, but the ability to get very, very specific will increase the conversion rate greatly.
For most businesses, the answer is to do both SEO and PPC. It is this philosophy that spawned The Predictable Lead System™.
The PLS is a carefully crafted combination of both SEO and PPC. GoBeyond SEO will start a PPC campaign to get your business some quick wins. New business, new revenue and kick start the ROI, all within a short period of time. SEO takes more time but will not only give you the much-coveted social proof, but also bring down your cost per lead and cost per acquisition.
The benefits in the PLS don’t end there.
When search results yield your ad and your website, you’ve increased your overall exposure, your social proof, your visibility and of course, the likelihood to get more leads.
Not only will you increase your business exposure, you can leverage the different mediums to inform the other. With so many keywords on the SEO and PPC front, you have that much more information on which terms convert. This information is vital to increasing the efficiency of your marketing.
Your high performing PPC terms can inform what terms to include in your SEO strategy. Conversely, how ads and landing pages are created and which of those perform well, you can leverage the marketing language there on your website and overall on-page optimization strategy.