I can’t be the only one who remembers waiting for a website to load for 5+ minutes, and when it finally did, the only way you could interact with the site is by scrolling and ingesting all of its content.

The web has come a long way. Now, all the focus is on Web 3.0, a way to decentralize the web, increase privacy for users, and AI-driven services.

As the tech world inches closer to Web 3.0, the digital marketing industry will need to shift along with it. The user experience will become more personalized, and user data more private, so marketing will need to develop more creative strategies to find leads.

What To Expect from Web 3.0

The third phase of the web is focused on three primary components:

It allows users more control over their own experience on the web. They will be able to ensure their usage is more private. The experience will become much more secure for the individual. This is because of the decentralization of the web, meaning no central authority is controlling the web.

In order to create this more personalized experience, there will be an increase in the ability of artificial intelligence (AI) to communicate with users. AI will be more able to decipher human data in a usable way.

Blockchain technology will change how transactions over the web work. It uses distributed ledger technology (DLT) to ensure transparent and secure transactions without the use of a third party.

Web 3.0 has a lot of exciting and ground-breaking prospects. You, as the user, will no longer face any restrictions based on income, location, gender, and a slew of other factors when performing transactions. Your identity will be more secure and there will be less server failure, making the web a more comfortable experience overall.

How It Will Impact Your Digital Marketing Strategy

For business owners and digital marketing strategists, this absolutely will force you to change the way you conduct business. No need to worry though – Web 3.0 is still a little ways down the road, so you have time to figure out and develop new strategies.

1. You will need more creative ways to gather user data.

Web 3.0 allows prospective clients to be more protective and private regarding their data. Third-party cookies will no longer be available, so companies will have to get a little more creative when working to determine a target audience and obtaining buyer data to inform decisions.

Instead, companies will need to utilize AI and various other sources to drive decision-making regarding audience and content creation. AI will help businesses to gather data focused on user behavior, and the data that is found from multiple sources will tend to lead to giving the users more personalized experiences.

What you can do now: use multiple metrics to gather user data and become familiar with any helpful AI that comes out.

2. Your content will be more personalized for your customers.

The decentralization of the web will result in more customized and individual user experiences. That means the importance of making engagement with your business a more personal experience will increase. Web 3.0’s use of virtual reality will enable you to give your customers a customized interactive experience.

What you can do now: continue to focus on building strong relationships with your clientele and any potential customers. Make these relationships authentic and genuine in nature. When building content, focus on using what you’ve learned through those relationships to create a personalized experience.

3. You will access a more global client base.

Finances might have kept your business in the past from reaching a more global market. The decentralization of Web 3.0 will make it much easier to connect with customers from all over the world. Your business will have the potential to expand exponentially.

What you can do now: identify potential markets for your business worldwide and the product trends in those locations.

Right now, we are seeing the metaverse expanding and cryptocurrency a regular topic of conversation. Though Web 3.0 is still not there yet, businesses are beginning to prepare for the shift in how they target customers and find quality leads.

Our Predictable Leads System has been proven time and again to help businesses like yours define a target audience using multiple data points, and build an effective digital sales funnel. We are redefining how we do business every day to stay up-to-date with trends and developments in the digital environment. Don’t hesitate to reach out for a free strategy session.

An appealing website is a great start for establishing an online presence, and the website may even be worth the investment, but the right digital marketing plan can help potential clients find you online.

If you’re going to outsource Digital Marketing (SEO, PPC, Social Media) follow these steps and hire the best company.

1. Know Your Needs Before Choosing an SEO Company

Understanding your needs is the first crucial step. Do you just need SEO or graphic design, social media, and/or paid advertising. Take an audit of your existing online presence, see what’s missing and what you need moving forward. You can’t hire the right company if you don’t know what you need. The right company can make recommendations of course, but in the end it’s up to you. No one knows your business better than you do.

Draft a budget, and be realistic about the services you’ll get. SEO costs can vary so your budget may need to be flexible, but have a good idea on what you want to spend.

2. Use the ‘Two-way Interview’ Approach

In a one-way interview, the potential SEO company will submit a proposal for you to review. It’s hard to learn about a company with this type of approach, and SEO is not a one-size-fits-all approach. The company you’re hiring needs to know specifics about your business as well.

Two-way interviews make the recruitment process more engaging, and help you explore multiple aspects of your marketing operations. Maybe you’ll discover that Google Ads or social media is a better strategy for your type of business. Either way, an in-depth conversations should happen so your money is well spent.

The potential SEO agency should always inquire about your company’s unique selling point (USP). Expect to share the goals of your website, your current means for attracting customers, your CPC, current budget, what’s working, and what’s not. Keeping this information private only makes the agencies job harder. If needed, have them sign an NDA but in my experience I’ve found that the more thorough and open the process is, the faster you can hit the ground running, and start generation positive ROI.

3. Do Your Own Research

As a client you need to be researching SEO companies before hiring them.

At the very least visit the potential agencies website to see if there are clients listed, biographies or addresses listed. The firm shouldn’t be hiding anything from you if it wants to have you as a customer. At the very least you’ll be able to tell what type of business they are i.e a small agency with a few people or a huge organization with a huge sales team. Working with either can have its pros and cons but know what you’re getting into.

4. Verify References

References help determine if a company has an impressive track record, and gives you insights on the types of clients they’ve worked with. Even if you don’t call the references there’s value in asking. Do they push back or are they glad to provide them?

Ask each digital marketing agency for at least three customers you can reach, and ask about the results generated from the SEO and digital marketing efforts.

Use the references to identify the pros & cons of each SEO firm. You’ll learn about quality of work, customer support and many other things you won’t get directly from the agency.

5. Credibility

Review sites are a great way to determine an agency’s credibility. Check Google My Business, Yelp and other industry listings for positive & negative reviews. Negative reviews may not be a deal breaker but check and see how the company responded to those reviews. Did they do it in a professional manner?

Check whether the company is listed on BBB. See if the agency’s employees are members of any groups or associations.

The agency should also have a nice website and a solid online presence. Visit the agency’s social media pages to see whether they feature quality content.

6. Request an Audit for Your Site

Any reputable online marketing agency will audit your website and be able to tell you where your short comings are, but it also takes a little homework on your end as well.

If they ask give the agency access to your analytics data and let them know what online resources you’ve used already. Having several candidates perform the audits helps you compare the results and choose the best company for you.

The SEO company should evaluate your website’s rankings in the search engines, and identify what issues may be preventing your website from ranking higher.

Website audits will help determine your businesses relevance on the web. The reports should suggest ways to make your content easier to find, and they should list SEO strategies that suit your budget and needs.

7. Involve Your Team When Making the Final Decision

SEO can help your site draw larger audiences, increase conversion rates and have positive ROI. An SEO company should offer you and your team strategies to make these goals achievable. Depending on what your goals are that will determine who in your company they’ll be working with.

If they’ll be working heavily with the sales team then you’ll want their opinion. Respect their suggestions and use them to guide your final decision.

The Right Digital Marketing

Our company targets businesses like yours looking to use digital marketing services to optimize their online presence. Our digital marketing portfolio includes web design, SEO, PPC and social media marketing.

Talk to us about how we can help you outsmart your competition with our Predictable Leads System.

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