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Blog Business Blogging Search Engine Optimization Tips SEO Tips

Top 3 SEO Tips for Click-Worthy Headlines

Are you a reader or a skimmer? We’re going to guess you’re a skimmer. After all, in a world overrun with information, who has time to dissect every detail?

But what if you need your clients or potential clients to read? You’ve written a blog or published an article and the information you’ve included would actually help them, but alas, they don’t think it’s worth their time. 

There’s one way you can increase the chances that people would actually read your content: your blog titles and article headlines should be both obvious and promise a pay off.

Vague or off-beat titles may be fun to write–and you may even call yourself clever for writing them–but those titles do not get clicked on. Headlines are read six times more than the article itself is. You have a split second to get your reader’s attention and about two seconds to keep that attention. You’ve got to give it your best shot. 

With that being said, here are three tips to help you draw readers in with your headlines.

Tip #1: Keep Character Length to 70 or Fewer

Unless you’re trying to be funny and you know your audience will get the joke, don’t name your blog post like the new Kristen Bell show on Netflix. If you’re unfamiliar with it, here it is: 

The Woman in the House Across the Street From the Girl in the Window

If you want a click-worthy headline, make it clear and easy to read in under two seconds, preferably 70 characters or less–unlike the above example.

Tip #2: Bait the Hook Early

Tell your readers the most important thing they need to know first. Not only does this help with SEO because the “bait”, or most important thing to your reader, is most likely a keyword, but it makes them want to read more.

Example: Which of these two titles would you click on?

Bad: Digital marketing practices are helpful to most businesses.

Good: 67% of businesses experience business growth using SEO.

While both statements are helpful, the second cuts to the proverbial chase more quickly and is therefore more effective.

Tip #3: Use Numbers, “W” Questions, or Reveal a Secret

Nobody wants to feel ignorant. Pull in your readers by using information that they want or would feel foolish not having.

This includes information that you can use to answer “W” questions, such as who, when, where, what, and why. It also includes numbers, as people tend to focus on what stands out in an article or title–aka numbers in a sea of text.

Examples:

  • 5 Tax Write-Offs You Could Be Missing
  • What Does Q2 of 2022 Have in Store for Family Law Practices?
  • Why SEO Is No Longer ‘Nice to Have’ for Small Businesses in 2022

Bonus Tip: Act Like You’re Writing to a Real Person

When writing content for clients or potential clients, write like you’re writing to a person.

Not to people. Not to search engines.

To one singular person.

It may feel weird at first, but the writing connects better with your audience when you act like you’re writing it to one person. 

It takes a minute to get the hang of headline writing, but when you’re a small business owner, learning on the fly is what you do–you got this!
Find out more about how you can enhance your content marketing for the better by booking a free discovery call with GoBeyond SEO today.

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Local SEO Marketing Small Business Marketing Small Business SEO

Word of Mouth Has Gone Digital

Word of mouth (WoM) has gone digital. It’s no longer good enough to hear from one or two people that a movie is good or entertaining. We won’t consider a hotel that doesn’t meet our own health and safety standards. We now rely upon a consensus of reviews before we make our decisions, even if it is something as simple as choosing a movie from our couch.

In 2022, this kind of feedback crowd-sourcing is ubiquitous. From restaurants to law firms, or  from pet groomers to industrial cleaning companies, reviews are (or should be) a big part of the marketing strategy for businesses, large or small.

Many business owners feel that their best clients come from word of mouth. And they’re probably right.

If only there was a way to have those sweet, positive, and wildly influential words used to describe their business immortalized in some way so that future prospects and potential clients could hear them–oh wait, there is! It’s called Google reviews. And if you’re not prioritizing Google reviews, you’re setting yourself up to fail.

3 Ways Google Reviews Affect Your Business

Online reviews are the closest thing we have to WoM in the digital realm, and they absolutely matter for your business. Here are three ways Google reviews can impact your online visibility and reputation.

  1. Reviews impact SEO. You read that right. Getting more of them, especially positive ones, improves your digital visibility and conversion rate. That means more clients for you. (Psst: Dealing with a fake or negative review? We’ve got you.) 
  2. Google trusts the power of WoM marketing. It factors in the quantity and quality of reviews to evaluate where and when your business should show up in search engine results. Just as customers use online reviews to validate their purchase decisions, Google and other search engines take a similar stance when showing results.
  3. Users and search engines have a similar objective. Google wants to weed through the vast web to deliver the right information, service, or product to you in the fastest way possible, and this aligns with our goals as searchers. In fact, reviews pretty much work as crowd-sourced WoM recommendations.

If you’re already prioritizing Google reviews and reviews from other sites, good for you. If you have a system or process in place already, even better. 

However, if you haven’t been able to net enough positive Google review to impact your business, it may be time to consider setting up an automated process to make getting reviews simple, painless, and effective.

GoBeyond SEO works with business owners to implement an automated process to make it easy for customers to write and submit reviews and to give businesses a cringe-free way to ask for them. Find out more by booking a free discovery call with us.

Categories
Search Engine Optimization Tips Small Business Marketing

Are you Missing this Important Opportunity to Get More Clients?

Word of Mouth (WoM) will always be the best form of advertising, but it’s gone digital. If you’re not prioritizing your Google reviews and actively managing your digital reputation, you are missing an important opportunity to be visible and vetted by more clients or customers. Keep reading to learn more about online reviews and how they affect your rankings in Google.

How Google Reviews Can Bring You Clients

When you enter a local search term into Google, three main factors will affect the ranking of each site displayed:

  • Relevance
  • Distance
  • Prominence

The first two ranking factors are explanatory–Google will attempt to present the most relevant options within your immediate vicinity. Makes sense, right?

Reviews, however, fall into the category of prominence. If you searched for “dog groomer” and found one with hundreds of highly rated reviews, that groomer may outrank a closer local competitor if they have fewer, less positive ratings and reviews.

3 Simple Steps to Get More Reviews and Boost Your Rankings

Let’s say you’re one of the many businesses that doesn’t have a ton of reviews. Here are three steps you can take to bump those review numbers and, consequently, your SEO results.

 1. Fix Your Listings 

“Near me” searches are growing exponentially year after year. With the rise of voice search, they’ll be even more important. It’s estimated that 22% of voice searches are location-based. That’s a big number and growing by the minute.

If you haven’t done so already, claim your Google My Business (GMB) profile. This is your most visible listing, since it will show up every time someone does a search for your business.

It’s incredible how many businesses don’t take this simple step to boost their rankings and online visibility. Some of these businesses still have their old business address and phone number listed and then wonder why they don’t get more phone calls!

If you want to make sure your Google listing (or Yelp, Bing, or any other listing service) is correct, Google your company and see what pops up. If you think you need help fixing it, give us a shout. We update and optimize Google My Business (and other) listings every day.

2. Send Review Requests 

Customers trust reviews. The more reviews you have, the better. That’s why it’s important to ask your customers to leave reviews. This is the kind of social proof that future customers will trust and can ultimately encourage them to convert. 

To get the best results, make sure you’re sending review requests via text and email. This makes the process easy for the customer. They don’t have to spend time looking for your business or where to post the review. All they have to do is click the link and write about their experience.

Also, there’s no need to feel weird about asking. Happy customers love to help out. Asking can feel awkward, but more for you than for them. Make it easy for them and you’ll get more reviews. If asking directly is still too much for you, GoBeyond has a cringe-proof process in place to get you those reviews without making you blush.

3. Respond to Customer Reviews 

Lots of business owners don’t respond to online reviews. That’s a big mistake. A study by Harvard Business School showed that responding to reviews leads to a higher overall star rating. 

But the benefits don’t end there. Genuine responses help build loyalty with your customers. A simple “Thanks a ton, we hope to see you soon!” can leave a positive impression in the mind of your customers and encourage them to come back for more. 

Google has confirmed that responding to reviews can help your business rank higher on search engines. What’s not to love about that?

Don’t Stress About Getting Reviews

Word of Mouth will always be a factor when it comes to decision making. We’re social creatures and the opinions of others dictate everything from how we behave at the dinner table to how we make our laws. Word of Mouth has not and will never go away, but how we access those opinions has changed permanently.

Don’t stress about the review process. These days, having the occasional bad review is not a business death sentence. The far worse outcome sounds more like this: “Acme Products and Services? Never heard of ‘em”.

Want to automate your review process to make it easier and less painful to get more reviews of your business? Contact GoBeyond SEO to learn more about our process for getting reviews without the hassle.

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SEO Tips

How to Deal With Fake Negative Reviews of Your Business

Negative reviews are never fun to deal with, but fake reviews can be even worse. However, by handling reviews the right way, you can protect the reputation of your business.

Prioritizing reputation management should be an important part of your process whether or not you receive the occasional fake review.

Most businesses have to deal with a fake review at some point. Even GoBeyond got a fake review on the Better Business Bureau website. The person leaving the review was very disappointed that we had not sent her the supplements and diet shakes she ordered.

For those just tuning in, GoBeyond doesn’t sell supplements. Or shakes. Or products of any kind.

When we found the review and the woman who left it, we had a lovely conversation and sent her our website, showed her our faces, and demonstrated that we were not the culprits. She agreed to amend the review.

But had this bad (although fake) review been on Google, it would have been easier for her to recognize that we were not the offending company.

 So what happens if you do get a negative, fake review on Google? Are you stuck with it? Not necessarily. Here’s how to deal with fake negative reviews on Google.

Flag the Fake Review for Google to Remove

Google will not just remove a comment because you say you want it removed. That said, if a comment violates Google’s policy, and you flag that comment, Google will step in and remove the flagged comment. Here’s a short list of violations that can be grounds for removal:

  • Spam and fake content. Content should reflect genuine experiences and should not be placed in an attempt to manipulate ratings.
  • Off-topic. Content should be related to the specific location being reviewed.
  • Restricted content. No calls-to-action for materials restricted by law such as alcohol, tobacco, guns, etc.
  • Conflict of interest. Business owners, employees, and employees of competing businesses cannot review your company.

If you have a bad review that fits in the criteria above, here are the steps you can take to flag that comment:

  1. Find your business listing on Google Maps. If you have not claimed and optimized it, do it now! Not sure how? Book a time to meet with us to find out how.
  2. Find the review you’d like to dispute.
  3. Do not respond to the comment. Not yet. If the review is mean or rude, of course you want to politely and professionally respond to that. However, if it’s simply untruthful, don’t respond. It’s hard to make a case for Google to remove it if you’ve engaged with the comment.
  4. Click the three vertical buttons on the right side, then flag as inappropriate.

Remember, reviews posted on Google My Business are meant to represent the genuine experiences of customers. If Google believes a review doesn’t represent a real experience, it will be removed.

What Happens If the Review Isn’t Removed?

If the review doesn’t get taken down, there are a couple of other steps you can take.

  1. Contact Google by phone to ask about the status of the flagged review.
  2. If that’s not enough, you can fill out a legal removal request if the review can be considered libel. 

There’s never a guarantee that Google will remove a fake review. Being proactive, building a process, and responding to negative feedback is usually the best way of dealing with reviews whether they are good, bad, or ugly.

If you think it’s time to automate some of that process, we can help you at GoBeyond SEO. Find out how by booking a call with us here!

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Content Marketing

How to Improve Your Content Marketing Focus & Strategy

Have you ever been chatting with a client or colleague and they mention that they’re doing content marketing for their business? You think you know what it is, but also think you don’t know what it is? Like, you know that it has something to do with blogging or posting on social media, and there’s an SEO tie-in, but you’re still not fully sure how it turns into leads or helps your business?

You’re not alone. In fact, there are some marketing pros out there that still can’t quite explain the value of content marketing and how best to use it. 

The word “content” can refer to a litany of things: service pages, product pages, blog posts, white papers, articles, downloadable freebies, videos, and infographics, just to name a few. 

So why is content marketing such a confusing topic for business owners? More often than not, they’re not sure why they’re doing it. The push to do content marketing is overwhelming. That said, content for content’s sake is a waste of time. 

It’s essential to be intentional with all your content, especially if it lives on the internet. But how can you be intentional when it matters most?

Keep Your Audience as the Focus

Valuable content goes far beyond content that’s stuffed with industry-specific keywords. In fact, if you write content that way, it actually can get your content penalized and result in lost rankings for your website.

Google has the end user in mind when indexing content. Not the product. Not the services. The end user. Google’s currency is attention. Eyeballs are the prize. If you write content that reads like it’s catering to a bot or search engine, humans will tune out and click away. If that happens, is Google happy?

Nope. 

Google wants engaged attention. The more your audience pays attention to a piece of content, the more valuable it becomes to Google. They can sell more ads. They can sell more ads at a higher price. They can sell their own products. 

Puts content in a whole new light, doesn’t it?

So what happens if you’ve already created several pieces of content and posted them to your site and social media without this in mind? Don’t worry—you can still revitalize your content to be more audience-focused for improved rankings and better results!

How to Improve Your Existing Content and Draft Sparkly New Content

Whether you’re planning to review your existing content and give it a few tweaks or just plan to write new content with more intention, here are four steps you should take before you scribe another syllable. 

  1. Keyword Research. Keyword research is the process by which you research popular search terms people type into search engines. (See Pro Tip #1 below.)
  1. Keyword Optimization. Taking the best keywords and strategically, but organically, placing them in your content to improve how well they are found in a search is keyword optimization.
  2. Content Organization. The content on your site should be organized in a logical way. This is not only good for SEO, it encourages visitors to stay engaged with your site or content. The more engagement, the better.
  3. Content Promotion. One of the best ways to increase visibility to new content you create is by sharing it on social networks and building links to your content. (See Pro Tip #2 below.)

Now, you’re well on your way to making your content favorable to both Google and your audience on the internet!

Keep These Things in Mind When Improving Your Content Marketing Strategy

Each business is unique, and since content marketing can cover such a broad range of mediums, it’s important to put the content marketing strategy in effect that’s right for your particular business. Here are a couple pro tips to keep in mind to improve your content marketing!

  • Pro Tip #1: Popular keywords are not necessarily the best choice when engaging in SEO. The more searched the keyword, the harder it will be to rank in the search results. Keywords with specificity are called long-tail keywords. For example, “plumber” is a very popular keyword. “hot tub plumber Charlotte NC” is a less popular keyword and may be more effective. 

Long-tail keywords are a better way to go for a few reasons. The first is there is less competition and therefore they will rank faster. The second reason is that the searcher is looking for something very specific and is likely ready to buy. 

  • Pro Tip #2: Most people know that if they write a post on social media, they can hyperlink a keyword back to a blog post or sales page on their site. Pretty easy and a smart thing to do. What many people fail to do is build INTERNAL links. When you write a blog post on your site and then make reference to a service you offer, hyperlink that service to a service page on your site. The link never leaves the website, but is a powerful tactic to optimize your website.

The best thing you can do when building your content strategy is to begin with the end in mind. Set your intention for your communications and be mindful of the experience you want your audience to have. Pair that with some strategically placed, well-researched keywords, and you’re on your way to having some killer content that both Google and your audience will love.

Wondering exactly what your content is doing for your business? Find out if your content is working for you or if you need to make some changes—schedule a complimentary strategy session with us at GoBeyond SEO!

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Content Marketing

5 Essential Reasons to Include Video Marketing in Your Strategy

The need for video marketing in your marketing strategy has exploded on the internet. Fortunately for people who aren’t keen on taking, editing, or posting videos, creating videos has never been easier. With a smartphone in your pocket, a camera on your laptop, and platforms like TikTok and Instagram Reels, you can create videos in seconds.

Easy, right? That depends on your definition of easy. While the tools and platforms above give you the ability to create a video easily, knowing what to say or do, how to say or do it, and how to make the video work hard to achieve your goals is another matter altogether.

Good videos can be pricey and can take a lot of time to create. Where do you begin? Is it really worth it for a business like yours? How can you be sure your business needs video? These are all great questions—let’s see if we can answer some of them below.

Why to Prioritize Video Marketing Whenever Possible 

Prioritizing videos for your marketing efforts may not make much sense to you if you haven’t done it before. However, here are five essential reasons to include video in your marketing plan. 

1. The know, like, and trust factor.

In the quote made famous by Bob Burg, effective networking and marketing are hugely tied to how well a prospect knows, likes, and trusts you. Video expedites this process. The more videos you have to educate your clients about your services, the more you build a strong foundation of trust. Trust is the fast track to sales.

2. It slays SEO.

SEO is a little boring and yes, people talk about it a lot. But having a website that floats around unacknowledged on the interwebs is far more costly than cutting some videos. Search engines are designed to find content. Literally their only job is to find and sort relevant content. How does a search engine, like Google, determine how well your site should rank? Lots of factors, but A HUGE ONE is page views. Video improves page views better than anything else. (See Pro Tip #1 below.)

3. Social. Social. Social.

Videos are great for social media. If there is anything that could or did kill MTV, it is social media. Social media for your business is a FABULOUS way to fill in the ‘know’ and ‘like’ factors of the K-L-T equation. If you’re willing to show the ‘how’ behind your services in a video, you build trust. Having that video (or videos) then shared on social media, will only expedite the ‘know’ piece. Making the video cool, funny, comprehensive, or relatable rounds out the ‘like’ factor. You’ve got yourself the sales trifecta!

4. Email open rates SKYROCKET.

Getting people to read your email is nothing short of a magic trick. Well, get your magic wand ready. According to HubSpot, video in emails can increase open rates and decrease your unsubscribe rates. Having a video in your email can increase your CTR (click-through rate) by a staggering 228%. It’s also a great way to explain what you do when simple text isn’t enough.

5. The single most important reason: conversions.

Video is the swiss army knife of mediums. In addition to the great SEO component, the shareability, the compelling nature of the open rate, video can convey emotions on a grand scale. Emotions like joy, community, discomfort, fear, calm, and countless others are most effectively shared through video. Sales are not standalone entities. Sales are made by humans. Humans are emotional. Emotions are sales, video is just the vehicle.

Did You Know? 

Pro Tip #1: Google is the biggest search engine, but YouTube is the second. YouTube is owned by Google. Google loves to reward (over-reward, in fact) relevant content as well as promoting its own properties. Videos on YouTube = great Google search results. 

Frank Schwartz, CEO of LEC Media and a 20-year veteran in the broadcast media space had this to say about the use of video in your marketing.

“You become an instant industry authority when customers repeatedly see your business at the top of search results and view your videos for information. They trust what you have to say and think of you first when making a buying decision.” 

-Frank Schwartz, CEO of LEC Media

Video marketing is only going to increase in scope and frequency. It’s a flexible medium that can truly convey nearly any message you want to share. Find out more about how video marketing can revolutionize your businesses with us at GoBeyond—contact us today!

Categories
Local SEO Marketing Small Business Marketing Small Business SEO

Three Reasons To Claim Your Google My Business Listing

If you haven’t already jumped on the Google My Business bandwagon, now’s the time. Leaving a Google My Business profile unclaimed (psst: even if you’re virtual) is like leaving an entire host of free marketing opportunities on the table and willingly ignoring their existence…and you know better than that. 

Here’s the deal: 80 percent of internet searches go through Google. Think of the last time you actually searched through Bing or Yahoo. Yet, 56 percent of potential Google My Business accounts have not been claimed. This means the business will not be told when a review comes through, you’re allowing third-party photos to be attached to your business without your knowledge, and you’re missing out on a wealth of leads and potential sales.

Keep reading for the top 3 reasons to claim your Google My Business listing.

1. Claim Google My Business Listing for Local SEO

Claiming your Google My Business profile gives you the ability to boost your ranking, free of charge, by instantly making yourself more of an authority in your space. See, Google’s algorithm primarily considers three features: relevance, proximity, and prominence. By claiming your profile, you are essentially sounding an alarm to the algorithm that your listing deserves a higher ranking because of information you’ve provided. Here’s why:

  • By adding your website to your profile, you are adding backlinks, which builds up your site’s reliability.
  • You’ve now provided Google with a location, which tells the algorithm when it should come up in more localized searches.
  • It makes your business more established and well-known in the eyes of Google.

2. Get Found By Potential Clients

As your SEO improves, your business appears earlier in the search ranking, and, as a result, your website traffic increases. Even simply filling out the information in the profile, however, and turning it into your own, enables your business to share necessary content with your potential customers. 

By claiming the profile, you are able to put your ideas, via posts and blogs, in front of them. You give your audience a chance to learn about your business, the hours it operates, any pertinent or new information, and how to find out more. The more information your customers consume, the more likely it is the interaction will end in a sale.

3. Use GMB for Reputation Management

Google reviews are all the rage right now, and it makes total sense. The last restaurant you’ve visited, the electrician you’ve hired, the last salon you’ve entered…I would be surprised if you’ve never checked out some reviews before making a decision. 90 percent of people read reviews. 90 percent. 

When you claim your Google My Business profile, you become notified when there’s a review. And, as every smart business owner knows, when there’s a review, there needs to be a response. Without claiming the profile, you don’t know when the review comes in, and you leave it unnoticed. As positive reviews build up, more positive reviews come in, and all this leads to more sales for you.

Beyond that, Google My Business recently added a messaging feature. More customer interaction means more engagement and loyalty which, again, means more sales.

How Do I Claim My Business on Google?

So now you’re convinced, but have no idea how to claim your Google My Business listing. Follow this process, and if you run into an issue, don’t hesitate to reach out for help.

  1. Go to https://business.google.com/create and create an account.
  2. Add your business name.
  3. Add your business category. If your business shows up after this step, it’s possible that your business has already been added via a third-party. This may require a bit more poking around. If you get stuck, reach out for assistance.
  4. Add your location or indicate that you’re virtual.
  5. Different questions will arise based on your answers. Just fill them out.
  6. Add pictures where you can. When adding your pictures, give them names. Most images are labeled with IMG_123 or something to that effect, which doesn’t help your SEO at all. Label your images with a specific name that lets Google know what you’re about, such as “Best-Dog-Groomer-Charlotte”.
  7. Once you’ve completed and reviewed your details, click “Claim this business.”
  8. It typically takes about 24 hours for your business to show up in the Google listings. You’ll receive an email confirmation that your business listing is active.

Don’t leave your business behind by leaving your profile unattended. Google My Business is a fast and easy way to improve your visibility, engage your audience, and provide a ton of content, and it’s all for free. 

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GoBeyond Graphic Design How We Can Help Inbound Marketing Lead Generation Local SEO PPC Small Business Marketing Small Business SEO Social Media

How to Hire the Best Digital Marketing Company

An appealing website is a great start for establishing an online presence, and the website may even be worth the investment, but the right digital marketing plan can help potential clients find you online.

If you’re going to outsource Digital Marketing (SEO, PPC, Social Media) follow these steps and hire the best company.

1. Know Your Needs Before Choosing an SEO Company

Understanding your needs is the first crucial step. Do you just need SEO or graphic design, social media, and/or paid advertising. Take an audit of your existing online presence, see what’s missing and what you need moving forward. You can’t hire the right company if you don’t know what you need.  The right company can make recommendations of course, but in the end it’s up to you. No one knows your business better than you do.

Draft a budget, and be realistic about the services you’ll get.  SEO costs can vary so your budget may need to be flexible, but have a good idea on what you want to spend.

2. Use the ‘Two-way Interview’ Approach

In a one-way interview, the potential SEO company will submit a proposal for you to review. It’s hard to learn about a company with this type of approach, and SEO is not a one-size-fits-all approach.  The company you’re hiring needs to know specifics about your business as well.

Two-way interviews make the recruitment process more engaging, and help you explore multiple aspects of your marketing operations.  Maybe you’ll discover that Google Ads or social media is a better strategy for your type of business.  Either way, an in-depth conversations should happen so your money is well spent.

The potential SEO agency should always inquire about your company’s unique selling point (USP).   Expect to share the goals of your website, your current means for attracting customers, your CPC, current budget, what’s working, and what’s not.  Keeping this information private only makes the agencies job harder.  If needed, have them sign an NDA but in my experience I’ve found that the more thorough and open the process is, the faster you can hit the ground running, and start generation positive ROI.

3. Do Your Own Research

As a client you need to be researching SEO companies before hiring them.

At the very least visit the potential agencies website to see if there are clients listed, biographies or addresses listed. The firm shouldn’t be hiding anything from you if it wants to have you as a customer.   At the very least you’ll be able to tell what type of business they are i.e a small agency with a few people or a huge organization with a huge sales team.  Working with either can have its pros and cons but know what you’re getting into.

4. Verify References

References help determine if a company has an impressive track record, and gives you insights on the types of clients they’ve worked with.  Even if you don’t call the references there’s value in asking.  Do they push back or are they glad to provide them?

Ask each digital marketing agency for at least three customers you can reach, and ask about the results generated from the SEO and digital marketing efforts.

Use the references to identify the pros & cons of each SEO firm.  You’ll learn about quality of work, customer support and many other things you won’t get directly from the agency.

5. Credibility

Review sites are a great way to determine an agency’s credibility. Check Google My Business, Yelp and other industry listings for positive & negative reviews.  Negative reviews may not be a deal breaker but check and see how the company responded to those reviews. Did they do it in a professional manner?

Check whether the company is listed on BBB. See if the agency’s employees are members of any groups or associations.

The agency should also have a nice website and a solid online presence. Visit the agency’s social media pages to see whether they feature quality content.

6. Request an Audit for Your Site

Any reputable online marketing agency will audit your website and be able to tell you where your short comings are, but it also takes a little homework on your end as well.

If they ask give the agency access to your analytics data and let them know what online resources you’ve used already. Having several candidates perform the audits helps you compare the results and choose the best company for you.

The SEO company should evaluate your website’s rankings in the search engines, and identify what issues may be preventing your website from ranking higher.

Website audits will help determine your businesses relevance on the web. The reports should suggest ways to make your content easier to find, and they should list SEO strategies that suit your budget and needs.

7. Involve Your Team When Making the Final Decision

SEO can help your site draw larger audiences, increase conversion rates and have positive ROI. An SEO company should offer you and your team strategies to make these goals achievable.  Depending on what your goals are that will determine who in your company they’ll be working with.

If they’ll be working heavily with the sales team then you’ll want their opinion.  Respect their suggestions and use them to guide your final decision.

The Right Digital Marketing

Our company targets businesses like yours looking to use digital marketing services to optimize their online presence. Our digital marketing portfolio includes web design, SEO, PPC and social media marketing.

Talk to us about how we can help you outsmart your competition with our Predictable Leads System.

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Kristy is an Assistant & Coordinator of Awesome. She has worked extensively in academic administration and brings a varied wealth of knowledge. As a self-starter, she is ready to take on news projects and see them through to completion. Always curious, Kristy is an avid researcher and delights in the challenge of learning new skills.

When Kristy isn’t organizing or researching something, you can find her listening to a true crime podcast, re-watching How I Met Your Mother or The Big Bang Theory and coming up with some crazy shenanigan for her family’s next adventure.

5 INTERESTING FACTS ABOUT KRISTY

  1. Kristy prefers the Harry Potter books over the movies. Her favorite book is The Prisoner of Azkaban and her favorite character is Luna Lovegood. Ravenclaw house. She just started her 8-year-old son on listening to the books.
  2. Kristy has a nail technician license, esthetician license, medical assisting certification, associate degree, and bachelor’s degree. She didn’t get her full cosmetology license because she can barely do her own hair, she shouldn’t be trusted with someone else’s.
  3. She doesn’t know how to gamble but is originally from Las Vegas, Nevada. She moved to Colorado three months before her 21st birthday.
  4. Her high school graduating class consisted of only 20 people.
  5. Kristy loves gift giving. One of her great joys in life is finding the “perfect” gift.
Kristy Elias