Word of mouth (WoM) has gone digital. It’s no longer good enough to hear from one or two people that a movie is good or entertaining. We won’t consider a hotel that doesn’t meet our own health and safety standards. We now rely upon a consensus of reviews before we make our decisions, even if it is something as simple as choosing a movie from our couch.
In 2022, this kind of feedback crowd-sourcing is ubiquitous. From restaurants to law firms, or from pet groomers to industrial cleaning companies, reviews are (or should be) a big part of the marketing strategy for businesses, large or small.
Many business owners feel that their best clients come from word of mouth. And they’re probably right.
If only there was a way to have those sweet, positive, and wildly influential words used to describe their business immortalized in some way so that future prospects and potential clients could hear them–oh wait, there is! It’s called Google reviews. And if you’re not prioritizing Google reviews, you’re setting yourself up to fail.
3 Ways Google Reviews Affect Your Business
Online reviews are the closest thing we have to WoM in the digital realm, and they absolutely matter for your business. Here are three ways Google reviews can impact your online visibility and reputation.
- Reviews impact SEO. You read that right. Getting more of them, especially positive ones, improves your digital visibility and conversion rate. That means more clients for you. (Psst: Dealing with a fake or negative review? We’ve got you.)
- Google trusts the power of WoM marketing. It factors in the quantity and quality of reviews to evaluate where and when your business should show up in search engine results. Just as customers use online reviews to validate their purchase decisions, Google and other search engines take a similar stance when showing results.
- Users and search engines have a similar objective. Google wants to weed through the vast web to deliver the right information, service, or product to you in the fastest way possible, and this aligns with our goals as searchers. In fact, reviews pretty much work as crowd-sourced WoM recommendations.
If you’re already prioritizing Google reviews and reviews from other sites, good for you. If you have a system or process in place already, even better.
However, if you haven’t been able to net enough positive Google review to impact your business, it may be time to consider setting up an automated process to make getting reviews simple, painless, and effective.
GoBeyond SEO works with business owners to implement an automated process to make it easy for customers to write and submit reviews and to give businesses a cringe-free way to ask for them. Find out more by booking a free discovery call with us.