Small business owners: if you have yet to purchase a domain name, it needs to become top priority. Owning a domain name is essentially akin to owning a prime piece of real estate on the internet. Yet, unlike actual real estate, it’s extremely affordable, and the investment will continue to pay off.
When we think of digital marketing strategy, having a domain name is often not at the top of the list. Yet, claiming your digital real estate can greatly benefit your business in establishing an online presence.
People Will Actually Remember You
Choosing a unique and memorable domain name that reflects your brand’s personality makes it easier for customers to locate and remember you.
Imagine this: you are at a networking event, and a potential client asks for your website. You give them this long URL, probably something at Squarespace or WordPress, and before their next drink, they’ve forgotten the site.
That client will be much more likely to remember a custom domain name. Think GoBeyondSEO.com as compared to something like “GoBeyondSEO.websitedesigner.com”. All they have to remember is the company name and they are ready to check out all your site has to offer.
Strengthen Your SEO Game
A surprising bonus to purchasing a domain name is it improves your website’s search engine optimization (SEO) efforts. Search engines like Google can easily index your website and place it higher on search results, giving you a competitive edge in the vast sea of websites.
On the other hand, sites without domain names often wind up lower in the search engine results. Their potential clients are suddenly checking your website out instead.
Your Credibility and Authority Skyrocket
Let’s be honest: a domain name makes you look like you know what you’re doing. Think about the last time you were given a website that wasn’t a custom domain name. It’s hard not to instantly assume the business is an amateur one.
A custom domain name improves your credibility, which is one of the most valued assets any business can acquire. More credibility means leads will trust you more willingly which means more clients in the end.
With a domain name, you can also create a professional-looking custom email address that aligns with your website. This creates an impression of professionalism and trustworthiness, leading to a better overall customer experience.
Owning your domain name is a crucial step towards establishing a successful online presence. It establishes you as a professional business and makes your services more accessible to a wider audience. If your business needs guidance or some brushing up on digital marketing strategy, don’t hesitate to reach out to us for a consultation.
