Maybe it’s not in the near future, but as a business owner, positioning your business to sell it for the most value is always in the back of your mind. It’s similar to owning a house. You might love your home and want to cozy up in it as long as possible…but resale is always lurking when you make major homeowner decisions.
If you’ve been in the business game long enough, you know the deal: having a strong online presence is absolutely essential. Part of that is a visually appealing website all those brilliant social media posts link back to.
More important than that, though, is that attention-grabbing, super accessible website needs to be optimized for search engines. Search engine optimization (SEO) improves the visibility and ranking of your website in a search engine results page. Having an SEO strategy increases the likelihood that your company will appear towards the top of the results, leading to more traffic.
Bonus points: resale value of the business itself goes up and the eventual selling process is that much easier.
Check out these four reasons why having a well-optimized, SEO powerful website is a must-have when you are preparing to sell your business.
1. Attracts Potential Buyers
When you do decide to sell your business, the goal is to attract buyers who are legitimately interested in acquiring your business.
With a strong SEO strategy, your website will be more visible to those buyers searching online for businesses like yours. The result: you reach a much larger pool of potential buyers, increasing your chances of landing on the perfect fit candidate.
2. Builds Your Business’ Credibility
A website with solid SEO immediately builds trust with those potential buyers. When your website ranks higher in search engine results pages, it gives the impression that your business is both reputable and trustworthy. Sending this type of message can go a long way in attracting more serious buyers willing to invest in your business.
You might have tried PPC (pay-per-click) marketing in the past, with your site appearing towards the top of the rankings as an ad. However, an organic SEO strategy will work to improve the ranking so the site is seen without the word “ad” written next to it. The result: a more reliable reputation.
3. Showcases Your Business’ Unique Strengths
When you optimize your website for specific keywords, you can highlight the strengths and key features of your business that make it stand out from the competition.
Showcasing the business’ unique selling points can help potential buyers gain a better understanding of exactly what your business has to offer, which can motivate them to make the next move.
4. Increases the Value of the Business Overall
By already having implemented an SEO strategy, your business has established:
- Strong brand awareness that proves your authority in your industry
- A better understanding of customer preferences and online behaviors
- Improved overall digital customer experience
- The ability to monitor rankings through platforms like Google Analytics
All of this serves as proof to your potential buyer that your business and your brand are strong. Those buyers are more likely to pay a premium, and you will be able to maximize your return on investment.
If you are considering selling your business, or even if you can see the opportunity years from now, it is important to invest in a website with good SEO to ensure you are able to reach the right buyers and get the best possible price for your business.
GoBeyond SEO is a full-service marketing agency specializing in SEO strategy. We are here to answer any questions and guide you in the right direction to build a distinct digital presence. Contact us to book a free strategy session.