The Importance of Owning Your Own Domain Name: Claim Your Digital Real Estate


Small business owners: if you have yet to purchase a domain name, it needs to become top priority. Owning a domain name is essentially akin to owning a prime piece of real estate on the internet. Yet, unlike actual real estate, it’s extremely affordable, and the investment will continue to pay off. 

When we think of digital marketing strategy, having a domain name is often not at the top of the list. Yet, claiming your digital real estate can greatly benefit your business in establishing an online presence.

People Will Actually Remember You

Choosing a unique and memorable domain name that reflects your brand’s personality makes it easier for customers to locate and remember you. 

Imagine this: you are at a networking event, and a potential client asks for your website. You give them this long URL, probably something at Squarespace or WordPress, and before their next drink, they’ve forgotten the site.

That client will be much more likely to remember a custom domain name. Think as compared to something like “”. All they have to remember is the company name and they are ready to check out all your site has to offer.

Strengthen Your SEO Game

A surprising bonus to purchasing a domain name is it improves your website’s search engine optimization (SEO) efforts. Search engines like Google can easily index your website and place it higher on search results, giving you a competitive edge in the vast sea of websites.

On the other hand, sites without domain names often wind up lower in the search engine results. Their potential clients are suddenly checking your website out instead.

Your Credibility and Authority Skyrocket

Let’s be honest: a domain name makes you look like you know what you’re doing. Think about the last time you were given a website that wasn’t a custom domain name. It’s hard not to instantly assume the business is an amateur one. 

A custom domain name improves your credibility, which is one of the most valued assets any business can acquire. More credibility means leads will trust you more willingly which means more clients in the end. 

With a domain name, you can also create a professional-looking custom email address that aligns with your website. This creates an impression of professionalism and trustworthiness, leading to a better overall customer experience.

Owning your domain name is a crucial step towards establishing a successful online presence. It establishes you as a professional business and makes your services more accessible to a wider audience. If your business needs guidance or some brushing up on digital marketing strategy, don’t hesitate to reach out to us for a consultation.


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Kristy is an Assistant & Coordinator of Awesome. She has worked extensively in academic administration and brings a varied wealth of knowledge. As a self-starter, she is ready to take on news projects and see them through to completion. Always curious, Kristy is an avid researcher and delights in the challenge of learning new skills.

When Kristy isn’t organizing or researching something, you can find her listening to a true crime podcast, re-watching How I Met Your Mother or The Big Bang Theory and coming up with some crazy shenanigan for her family’s next adventure.


  1. Kristy prefers the Harry Potter books over the movies. Her favorite book is The Prisoner of Azkaban and her favorite character is Luna Lovegood. Ravenclaw house. She just started her 8-year-old son on listening to the books.
  2. Kristy has a nail technician license, esthetician license, medical assisting certification, associate degree, and bachelor’s degree. She didn’t get her full cosmetology license because she can barely do her own hair, she shouldn’t be trusted with someone else’s.
  3. She doesn’t know how to gamble but is originally from Las Vegas, Nevada. She moved to Colorado three months before her 21st birthday.
  4. Her high school graduating class consisted of only 20 people.
  5. Kristy loves gift giving. One of her great joys in life is finding the “perfect” gift.
Kristy Elias