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Top 3 SEO Tips for Click-Worthy Headlines

Are you a reader or a skimmer? We’re going to guess you’re a skimmer. After all, in a world overrun with information, who has time to dissect every detail?

But what if you need your clients or potential clients to read? You’ve written a blog or published an article and the information you’ve included would actually help them, but alas, they don’t think it’s worth their time. 

There’s one way you can increase the chances that people would actually read your content: your blog titles and article headlines should be both obvious and promise a pay off.

Vague or off-beat titles may be fun to write–and you may even call yourself clever for writing them–but those titles do not get clicked on. Headlines are read six times more than the article itself is. You have a split second to get your reader’s attention and about two seconds to keep that attention. You’ve got to give it your best shot. 

With that being said, here are three tips to help you draw readers in with your headlines.

Tip #1: Keep Character Length to 70 or Fewer

Unless you’re trying to be funny and you know your audience will get the joke, don’t name your blog post like the new Kristen Bell show on Netflix. If you’re unfamiliar with it, here it is: 

The Woman in the House Across the Street From the Girl in the Window

If you want a click-worthy headline, make it clear and easy to read in under two seconds, preferably 70 characters or less–unlike the above example.

Tip #2: Bait the Hook Early

Tell your readers the most important thing they need to know first. Not only does this help with SEO because the “bait”, or most important thing to your reader, is most likely a keyword, but it makes them want to read more.

Example: Which of these two titles would you click on?

Bad: Digital marketing practices are helpful to most businesses.

Good: 67% of businesses experience business growth using SEO.

While both statements are helpful, the second cuts to the proverbial chase more quickly and is therefore more effective.

Tip #3: Use Numbers, “W” Questions, or Reveal a Secret

Nobody wants to feel ignorant. Pull in your readers by using information that they want or would feel foolish not having.

This includes information that you can use to answer “W” questions, such as who, when, where, what, and why. It also includes numbers, as people tend to focus on what stands out in an article or title–aka numbers in a sea of text.

Examples:

  • 5 Tax Write-Offs You Could Be Missing
  • What Does Q2 of 2022 Have in Store for Family Law Practices?
  • Why SEO Is No Longer ‘Nice to Have’ for Small Businesses in 2022

Bonus Tip: Act Like You’re Writing to a Real Person

When writing content for clients or potential clients, write like you’re writing to a person.

Not to people. Not to search engines.

To one singular person.

It may feel weird at first, but the writing connects better with your audience when you act like you’re writing it to one person. 

It takes a minute to get the hang of headline writing, but when you’re a small business owner, learning on the fly is what you do–you got this!
Find out more about how you can enhance your content marketing for the better by booking a free discovery call with GoBeyond SEO today.

Categories
Local SEO Marketing Small Business Marketing Small Business SEO

Three Reasons To Claim Your Google My Business Listing

If you haven’t already jumped on the Google My Business bandwagon, now’s the time. Leaving a Google My Business profile unclaimed (psst: even if you’re virtual) is like leaving an entire host of free marketing opportunities on the table and willingly ignoring their existence…and you know better than that. 

Here’s the deal: 80 percent of internet searches go through Google. Think of the last time you actually searched through Bing or Yahoo. Yet, 56 percent of potential Google My Business accounts have not been claimed. This means the business will not be told when a review comes through, you’re allowing third-party photos to be attached to your business without your knowledge, and you’re missing out on a wealth of leads and potential sales.

Keep reading for the top 3 reasons to claim your Google My Business listing.

1. Claim Google My Business Listing for Local SEO

Claiming your Google My Business profile gives you the ability to boost your ranking, free of charge, by instantly making yourself more of an authority in your space. See, Google’s algorithm primarily considers three features: relevance, proximity, and prominence. By claiming your profile, you are essentially sounding an alarm to the algorithm that your listing deserves a higher ranking because of information you’ve provided. Here’s why:

  • By adding your website to your profile, you are adding backlinks, which builds up your site’s reliability.
  • You’ve now provided Google with a location, which tells the algorithm when it should come up in more localized searches.
  • It makes your business more established and well-known in the eyes of Google.

2. Get Found By Potential Clients

As your SEO improves, your business appears earlier in the search ranking, and, as a result, your website traffic increases. Even simply filling out the information in the profile, however, and turning it into your own, enables your business to share necessary content with your potential customers. 

By claiming the profile, you are able to put your ideas, via posts and blogs, in front of them. You give your audience a chance to learn about your business, the hours it operates, any pertinent or new information, and how to find out more. The more information your customers consume, the more likely it is the interaction will end in a sale.

3. Use GMB for Reputation Management

Google reviews are all the rage right now, and it makes total sense. The last restaurant you’ve visited, the electrician you’ve hired, the last salon you’ve entered…I would be surprised if you’ve never checked out some reviews before making a decision. 90 percent of people read reviews. 90 percent. 

When you claim your Google My Business profile, you become notified when there’s a review. And, as every smart business owner knows, when there’s a review, there needs to be a response. Without claiming the profile, you don’t know when the review comes in, and you leave it unnoticed. As positive reviews build up, more positive reviews come in, and all this leads to more sales for you.

Beyond that, Google My Business recently added a messaging feature. More customer interaction means more engagement and loyalty which, again, means more sales.

How Do I Claim My Business on Google?

So now you’re convinced, but have no idea how to claim your Google My Business listing. Follow this process, and if you run into an issue, don’t hesitate to reach out for help.

  1. Go to https://business.google.com/create and create an account.
  2. Add your business name.
  3. Add your business category. If your business shows up after this step, it’s possible that your business has already been added via a third-party. This may require a bit more poking around. If you get stuck, reach out for assistance.
  4. Add your location or indicate that you’re virtual.
  5. Different questions will arise based on your answers. Just fill them out.
  6. Add pictures where you can. When adding your pictures, give them names. Most images are labeled with IMG_123 or something to that effect, which doesn’t help your SEO at all. Label your images with a specific name that lets Google know what you’re about, such as “Best-Dog-Groomer-Charlotte”.
  7. Once you’ve completed and reviewed your details, click “Claim this business.”
  8. It typically takes about 24 hours for your business to show up in the Google listings. You’ll receive an email confirmation that your business listing is active.

Don’t leave your business behind by leaving your profile unattended. Google My Business is a fast and easy way to improve your visibility, engage your audience, and provide a ton of content, and it’s all for free. 

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Kristy is an Assistant & Coordinator of Awesome. She has worked extensively in academic administration and brings a varied wealth of knowledge. As a self-starter, she is ready to take on news projects and see them through to completion. Always curious, Kristy is an avid researcher and delights in the challenge of learning new skills.

When Kristy isn’t organizing or researching something, you can find her listening to a true crime podcast, re-watching How I Met Your Mother or The Big Bang Theory and coming up with some crazy shenanigan for her family’s next adventure.

5 INTERESTING FACTS ABOUT KRISTY

  1. Kristy prefers the Harry Potter books over the movies. Her favorite book is The Prisoner of Azkaban and her favorite character is Luna Lovegood. Ravenclaw house. She just started her 8-year-old son on listening to the books.
  2. Kristy has a nail technician license, esthetician license, medical assisting certification, associate degree, and bachelor’s degree. She didn’t get her full cosmetology license because she can barely do her own hair, she shouldn’t be trusted with someone else’s.
  3. She doesn’t know how to gamble but is originally from Las Vegas, Nevada. She moved to Colorado three months before her 21st birthday.
  4. Her high school graduating class consisted of only 20 people.
  5. Kristy loves gift giving. One of her great joys in life is finding the “perfect” gift.
Kristy Elias